Content Writer

About Fitelo:

Fitelo is a leading health and wellness platform dedicated to transforming lives through personalized diet, fitness, and lifestyle programs. Backed by a team of qualified nutritionists, fitness experts, and behavioral coaches, we combine science-driven plans with technology and compassionate support to help people achieve lasting results. From managing weight and improving energy to building healthier habits, Fitelo has empowered thousands globally to break free from unhealthy routines and embrace a balanced, sustainable way of living.

About the role:

We’re seeking a creative and versatile Content Writer to craft engaging, SEO-friendly content that drives traffic and strengthens our brand presence. The ideal candidate should be able to create compelling stories for websites, blogs, social media, emails, and ads—adapting your style to suit diverse platforms and audiences. A passion for storytelling, strong digital content skills, and the ability to blend creativity with strategy are essential.

Specifically, this role will involve:

● Create engaging, well-researched content for blogs, landing pages, ads, product

descriptions, and social media.

● Optimize content for SEO with effective keyword integration using tools like SEMrush, Ahrefs, or Ubersuggest.

● Collaborate with designers, SEO specialists, and marketing teams to ensure content aligns with campaign objectives.

● Proofread and edit for grammar, style, tone, and accuracy.

● Conduct topic research, competitor analysis, and maintain Fitelo’s brand voice across all platforms.

● Work with internal teams to gather insights and translate them into impactful,

audience-focused communication.

Ideal candidate will have:

● Minimum 2-3 years of experience in the similar role.

● Exceptional English writing skills with strong grammar, vocabulary, and storytelling

abilities.

● Proven experience in SEO-driven content across various formats, from blogs and ad copy to social media captions.

● Proficient in content structuring tools (Google Docs, Grammarly, Hemingway) and CMS platforms like WordPress or Webflow.

● Strong research and communication skills, with an edge in health, fitness, or wellness content.

● Creative flair for writing scripts for reels and performance-driven videos.

Qualifications:

• Bachelor’s degree in any field preferably in English, Journalism, Mass Communication, Marketing, or a related field.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• Content writing: 2 years (Required)

Language:

• English (Required)

Work Location: In person