Content Writer – E-commerce, Shopify & Social Media

Job Description

About Zling Zling is a Gen Z-focused lifestyle brand offering elegant, minimal, and playful products across jewellery, perfumes, and artisan crafts. We speak the language of individuality, affordable luxury, and self-expression. Our goal is to create content that connects with young trendsetters who value aesthetic storytelling and authentic branding. Role Overview We’re looking for a versatile Content Writer who understands the power of words in shaping online experiences. From product descriptions on Shopify to scroll-stopping captions on Instagram and conversion-driven landing page copy—you’ll be Zling’s voice across platforms. This role is ideal for someone who lives and breathes Gen Z trends, has a natural flair for creative storytelling, and understands the nuances of writing for e-commerce and social media. Key ResponsibilitiesE-commerce Content Write compelling, benefit-driven product titles and descriptions for our Shopify store. Ensure content is SEO-optimized without sounding robotic. Maintain consistent tone and storytelling across product categories. Collaborate with designers to create on-brand content for banners, collection pages, and homepages. Shopify & Web Content Draft copy for landing pages, promotional pages, FAQs, and brand pages. Assist in developing clear, persuasive UX microcopy (e.g., CTAs, buttons, form copy). Maintain brand voice consistency across all digital touchpoints. Social Media Content Write captions, taglines, and post copy for platforms like Instagram, Pinterest, and TikTok. Support content calendar planning by drafting engaging copy aligned with visuals and trends. Collaborate with the marketing team to brainstorm ideas for content series, reels, influencer shoutouts, and more. Required Skills & Qualifications 2+ years of content writing experience, preferably in e-commerce or lifestyle brands. Strong portfolio showcasing product descriptions, social content, and website copy. Exceptional command over grammar, tone, and voice. Understanding of Gen Z digital behavior and trend culture. Familiarity with Shopify and basic SEO writing principles. Ability to adapt writing style to fit multiple content types and platforms. Experience with tools like Google Docs, Notion, Trello, or content scheduling platforms is a plus. Nice-to-Haves Experience with influencer/content creator collaboration. Background in fashion, beauty, or lifestyle industries. Basic knowledge of Canva or other design tools for visual alignment. What We Offer A creative-first culture that values storytelling and originality. Opportunity to shape a rising brand’s voice from the ground up. Competitive salary with performance bonuses. A collaborative, Gen Z-inspired team environment. Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Schedule: Day shift Work Location: In person