Content writer

You will be responsible for creating engaging and compelling content for the website and social media platforms. Your primary tasks will include conducting thorough research on industry-related topics, generating new content ideas, and proofreading articles before publication. - Conduct in-depth research on industry-related topics to develop original content - Develop various types of content such as blogs, articles, emails, whitepapers, infographics, videos, and social media posts - Assist the marketing team in creating content for advertising campaigns - Edit and polish existing content to enhance readability - Utilize SEO best practices and conduct keyword research to drive traffic to the company website - Create captivating headlines and body copy to attract the target audience - Identify customer needs and suggest new content to fill gaps in the current content strategy Qualifications: - Bachelor's degree in communications, marketing, English, journalism, or a related field - Minimum of 2 years of proven experience in content writing or copywriting - Previous experience in journalism is a plus - Ability to create different forms of long- and short-form content - Familiarity with content management systems - Proficiency in Microsoft Office applications - Portfolio showcasing published articles - Strong writing and editing skills - Ability to manage multiple projects simultaneously - Excellent communication skills - Experience in creating engaging videos on Instagram Reels or YouTube is advantageous - Knowledge of video editing software is a plus (Note: The role will start as a freelance position and may transition to a full-time role based on performance.),