Job
Description
Strong knowledge of on-page SEO , including meta tags, headers, schema markup, and internal linking. Proficiency in off-page SEO strategies such as link building, outreach, and guest posting. Expertise in technical SEO : site audits, crawlability, XML sitemaps, robots.txt, and fixing crawl errors. Hands-on experience improving website ranking for high-volume keywords in competitive markets. Familiarity with B2B or in-house SEO strategies , with a track record of measurable results. Keyword Research & Content Strategy: Strong proficiency in keyword research using tools like Google Keyword Planner , SEMrush , or Ahrefs . Crafting content strategies aligned with keyword opportunities to target specific user intents. Collaborating with content teams to optimize blogs, landing pages, and service pages. Analytics & Reporting: Expertise in tools such as Google Analytics and Google Search Console for analyzing organic performance. Experience in tracking, analyzing, and reporting KPIs (e.g., traffic growth, keyword rankings, and CTRs). Preparing periodic SEO performance reports for management. Technical Knowledge: Familiarity with HTML, CSS , and basic JavaScript to troubleshoot and suggest fixes for web issues. Experience in handling website migrations , including redirects, content mapping, and preserving rankings. Knowledge of Core Web Vitals, site speed optimization, and mobile-first indexing. Link-Building Skills: Creating strategies for acquiring high-quality backlinks. Conducting competitor backlink analysis and replicating relevant strategies. Outreach and building relationships to gain guest posting opportunities. Industry Awareness & Adaptability: Staying updated on search algorithm changes and evolving SEO best practices. Knowledge of market-specific SEO techniques for higher local, national, or global ranking. Tools Proficiency: SEO tools: SEMrush , Ahrefs , Moz , or similar platforms. Website analysis tools: Google Data Studio , Screaming Frog , or Sitebulb . CMS Platforms: Experience with WordPress , Shopify , or other content management systems. Collaboration Skills: Working closely with developers to address website performance and SEO technical requirements. Coordinating with marketing teams to align SEO goals with overall campaign objectives. Self-motivated with a passion for content , brand, and digital marketing.
