Content Creator

Content Strategy & Ideation:

• Work with the marketing team to develop and execute a content strategy that aligns with business objectives.
• Conduct research on industry-related topics, target audience needs, and competitor content to generate fresh ideas.
• Plan and manage a content calendar to ensure a consistent flow of content.

• Content Production:

• Create a diverse range of high-quality content, including:
  

• Written Content:

  Blog posts, articles, website copy, case studies, and email newsletters.

• Visual Content:

  Graphics, infographics, presentations, and social media visuals.

• Video Content:

  Short-form videos (Reels, TikToks), long-form videos (YouTube), and video scripts.

• Audio Content:

  Podcast episodes and audio snippets.

• Editing & Optimization:

• Edit and proofread all content for accuracy, grammar, and brand consistency.
• Optimize content for search engines (SEO) to increase visibility and organic traffic.
• Ensure all content is formatted and accessible for different platforms and devices.

• Collaboration & Engagement:

• Collaborate with graphic designers, video editors, and other team members to create multimedia projects.
• Engage with the online community by responding to comments and messages to build relationships and gather feedback.
• Stay up-to-date on the latest content trends, platform algorithms, and digital marketing best practices.

• Performance Analysis:

• Track and analyze content performance metrics (e.g., views, engagement, clicks, conversions).
• Use data and insights to refine and improve future content strategies.

Key Skills & Qualifications

• Proven experience

  as a Content Creator, with a strong portfolio showcasing a variety of content types.

• Excellent writing and storytelling skills,

  with a strong command of grammar and an ability to adapt tone and voice for different platforms.

• Proficiency with content creation tools and software

  , such as:

• Adobe Creative Suite:

  Photoshop, Premiere Pro, After Effects (or similar tools like Canva and CapCut).

• Content Management Systems (CMS):

  WordPress, Squarespace, or similar.

• SEO Tools:

  Google Analytics, SEMrush, Ahrefs, or similar.

• Social Media Schedulers:

  Hootsuite, Buffer, Later, or others.