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3.0 - 5.0 years

7 - 10 Lacs

Mumbai, Mumbai Suburban

Work from Office

Role & responsibilities 1. Campaign Planning & Execution • Assist in developing and executing 360-degree marketing campaigns for ongoing and upcoming residential and commercial projects. • Collaborate with creative, advertising, and media planning agencies to design campaigns aligned with the overall brand strategy. • Plan and manage print, outdoor, digital, and BTL campaigns with well-defined KPIs. • Work closely with the sales team to translate project USPs into compelling marketing messages. 2. Product Launch & GTM Strategy • Planning and executing new project/tower launches, including conducting competitive benchmarking, SWOT analysis, and defining the positioning strategy. • Support the creation of launch collaterals such as brochures, teasers, hoardings, landing pages, and digital content. • Coordinate with internal departments and agency partners to ensure smooth execution of launch calendars, events, and PR activities. 3. Digital Marketing & Performance Management • Collaborate with the digital marketing team and agencies to develop strategies for lead generation, SEO/SEM, email marketing, paid media, and organic growth. • Monitor and analyze performance across digital campaigns and platforms (Google Ads, Meta, LinkedIn, etc.), recommending optimizations based on data insights. • Work with content teams to ensure messaging is consistent, SEO-optimized, and aligned with campaign goals. 4. Brand Management & Creative Oversight • Ensure brand consistency across all communication, internal and external, by enforcing brand guidelines. • Review and approve creative artworks, brochures, social media posts, and digital ads. • Develop value-driven storytelling in communication to position Crescent as a trusted and aspirational brand. 5. Vendor & Agency Coordination • Liaise with multiple agencies and vendors to ensure timely production, delivery, and quality of marketing materials. • Manage relationships with event partners, media agencies, and production houses for campaigns and onground activations. • Track vendor performance and maintain quality and cost controls. 6. Budgeting & Reporting • Monitor marketing budgets, invoice processing, and campaign spending to ensure cost-effectiveness. • Maintain project-wise marketing trackers and report on campaign performance and return on investment (ROI). • Assist in preparing marketing MIS reports for management review. Preferred candidate profile Bachelors degree or diploma in Marketing, Mass Media, or a related field. Knowledge - Marketing Strategy, Branding, Advertising, Digital Marketing, and Campaign Execution. Skills: Google Analytics, Meta Ads Manager, SEMrush, HubSpot Experience 3 to 5 Years Experience Industry Real Estate / Development / Construction (Mandatory) Interested candidates can call or msg on this number Ms Kaynat +91 9653489930 and Ms Nilofer +91 9152966084 OR can send CVs on jobs@corpmanpower.com

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