Area Sales Manager – Modern Trade
Dear Candidate, I bring to you the greetings of IITG. Hope you are doing well. We are urgently looking for an Area Sales Manager – Modern Trade position. I am sharing the detailed job description, kindly go through it and revert with your interest along with your updated cv. Job Title: Area Sales Manager – Modern Trade Location: Ahmedabad (Other locations also available: Rajkot, Bhavnagar, Bhuj) Reporting To: Regional Sales Manager / Zonal Head CTC: Up to ₹15 LPA (Negotiable based on experience and expectations) Experience Required: 7 to 10 Years Industry: FMCG / Beverages About the Company: One of the fastest-growing players in the beverage industry, known for its dynamic product line and expanding presence in the Indian FMCG market. The company emphasizes quality, innovation, and strong channel partnerships to deliver value across traditional and modern trade networks. Job Summary: We are looking for a highly motivated and experienced Area Sales Manager – Modern Trade to lead and manage sales operations in the assigned territory. The ideal candidate should have a solid background in FMCG sales with a proven track record in modern trade channel development, distributor management, and team leadership. Key Responsibilities: Sales Strategy & Execution: Develop and implement modern trade sales strategies to achieve monthly, quarterly, and annual targets for the assigned territory. Team Leadership: Lead, manage, and motivate a team of Sales Officers and Team Leaders to ensure high performance and alignment with business objectives. Channel & Account Management: Build and manage strong relationships with modern trade chains (e.g., Reliance, DMart, Spencer’s, Big Bazaar, etc.) and key accounts. Distributor Handling: Appoint, onboard, and manage distributors or stockists for efficient product availability and distribution. Promotions & Visibility: Drive in-store visibility, planogram compliance, and execution of trade promotions, schemes, and marketing activities. Data Analysis & Reporting: Monitor sales performance using relevant KPIs, analyze market trends, and provide timely reports to senior management. Cross-functional Coordination: Collaborate with supply chain, marketing, and finance teams to ensure smooth business operations. Desired Candidate Profile: Minimum 7–10 years of experience in FMCG/Beverage sales, with at least 3 years in a modern trade supervisory or managerial role. Strong knowledge of regional market dynamics and retail chains. Excellent leadership, negotiation, and communication skills. Proficiency in MS Excel, sales analytics, and reporting tools. Willingness to travel across assigned locations. Why Join Us? Competitive compensation and incentives. Work with one of India’s leading beverage companies. Dynamic work culture with career growth opportunities. Exposure to top-tier modern trade retail operations. If you meet the above requirements and are interested in exploring this opportunity, please share your updated resume at the earliest. Email: hrpalakiitg@gmail.com Phone: +91 79872 97876 Thanks & Regards, Palak HR Executive IITGJobs.com Beside Gulzar Hotel, Mahanadda, Jabalpur Show more Show less
