Oversee post-production for YouTube/social videos, finalize edits/thumbnails with performance focus, test content/hooks, lead CTR strategies, use AI tools, manage briefs, boost team morale, and stay updated on trends and styles.
Track UK/US fashion, music, and pop trends to create platform-native, shoot-free content. Build calendars, repurpose viral moments, and collaborate on visuals to align with Gen Z culture, brand voice, and key events across TikTok, IG, X, and Snapchat