Company: CLINI INDIALocation: Bangalore, India Position: Digital Marketing Expert Responsibilities:Develop and execute comprehensive digital marketing strategies to enhance brand visibility, student engagement, and lead generation.Manage and optimize digital campaigns across various platforms, including social media, search engines, email marketing, and display advertising.Collaborate with internal teams to create compelling content, including blog posts, videos, infographics, and other multimedia formats, aligned with our educational offerings.Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and generate actionable insights for continuous improvement.Stay updated with the latest industry trends, digital marketing tools, and emerging technologies to ensure our strategies remain innovative and competitive.Utilize SEO techniques to enhance organic search rankings and increase online visibility.Manage and maintain the institution's website, ensuring it reflects accurate and up-to-date information.Implement effective email marketing campaigns, from design and segmentation to tracking and analysis.Develop and manage a strong social media presence, engaging with our target audience and fostering online communities.Collaborate with the admissions team to support lead nurturing and conversion through effective digital communication.Stay informed about competitor activities and market trends, adapting strategies as needed to maintain a competitive edge.Qualifications:Proven experience of 4+ years as a Digital Marketing Specialist or similar role, preferably in the education sector.Proficiency in digital marketing tools, including Google Analytics, Google Ads, social media platforms, email marketing platforms, and SEO tools.Strong understanding of digital advertising strategies, including pay-per-click (PPC) campaigns and social media advertising.Excellent written and verbal communication skills.Creative mindset with the ability to generate innovative ideas and content.Analytical mindset with the ability to interpret data and derive actionable insights.Familiarity with website management, content management systems (CMS), and basic HTML.Ability to work independently and collaboratively within a team environment.Strong organizational skills and attention to detail.What We Offer:Competitive salary and benefits package.A dynamic and inclusive work environment that values creativity and innovation.Opportunity to make a meaningful impact on education and student development.Professional growth and development opportunities within a leading educational institution.If you are passionate about leveraging digital platforms to drive educational excellence and want to be a part of our growing institution, we invite you to apply by sending your resume and a cover letter to hr@cliniindia.com.Please mention "Digital Marketing Expert Application - [Your Full Name]" in the subject line of your email.