Roles and Responsibilities Develop and implement social media strategies to increase brand awareness and engagement across various platforms (Facebook, Instagram). Create high-quality content (images, videos, captions) that resonates with our target audience. Manage online communities by responding promptly to comments, messages, and reviews on social media channels. Collaborate with cross-functional teams to ensure consistency in branding and messaging across all marketing efforts. Analyze performance metrics using analytics tools like Facebook Insights or Google Analytics to optimize future campaigns. "NIFT applicants will be given preference."