Choleric Group

Job Title: Senior Email Marketer & Lead Generation Specialist Experience Required: 8+ years in email marketing and lead generation Roles and Responsibilities Email Marketing Strategy: Develop, execute, and optimize end-to-end email marketing campaigns for customer acquisition, engagement, and retention. Plan audience segmentation, content strategy, A/B testing, and deployment schedules. Personalize email content based on customer journey mapping and behavioral triggers. Lead Generation: Design and manage integrated campaigns for qualified lead capture and nurturing. Work with sales to define and refine ideal customer profiles and scoring criteria. Implement automation to drive leads from awareness through conversion funnel. Campaign Performance & Reporting: Track, analyze, and report on key campaign metrics (open rate, CTR, conversions, ROI). Use data-driven insights to propose improvements and drive continuous optimization. Provide detailed reporting to management and recommend actionable strategies. Compliance & Deliverability: Ensure all email campaigns meet data privacy regulations (GDPR, CAN-SPAM, etc.). Maintain high deliverability standards and manage sender reputation. Team Collaboration: Work closely with content, design, and sales teams to align campaign objectives. Mentor and guide junior marketers in email marketing best practices. Essential Tools & Platform Familiarity Candidates should have in-depth, hands-on knowledge of: Email Marketing Platforms: Mailchimp, HubSpot, Salesforce Marketing Cloud, Marketo, ActiveCampaign, Sendinblue, or similar. Lead Generation/CRM Tools: LinkedIn Sales Navigator, Zoho CRM, Salesforce, Apollo, Leadfeeder. Automation & Analytics: Zapier, Google Analytics, SEMrush, Power BI, or Tableau for campaign reporting. List Building & Verification: Hunter.io, Clearbit, ZeroBounce, NeverBounce for email list management and hygiene. A/B Testing & Personalization: Experience with tools enabling advanced segmentation, split testing, and dynamic content. Compliance & Deliverability: Knowledge in deliverability tools like GlockApps, Postmark, and general compliance platforms. Key Skills B2B/B2C lead gen via email Campaign management & automation Data analysis and reporting Strategic segmentation and personalization Compliance awareness (GDPR/CAN-SPAM) Excellent written and verbal communication Job Type: Full-time Pay: ₹29,498.94 - ₹77,936.45 per month Work Location: In person