Campaign Manager

Key Responsibilities:

Campaign Monitoring & Analysis

Proactively monitor the performance of active digital advertising campaigns across in Uber eats

Identify campaigns that are underperforming in key metrics such as pacing (budget utilization) and Return on Ad Spend (ROAS).

Conduct in-depth analysis of campaign data, including but not limited to: impressions, clicks, click-through rates (CTR), conversions, cost-per-conversion (CPC), budget spend, and audience engagement.

Pinpoint specific issues or areas of concern impacting campaign performance.

• Performance Optimization & Recommendations

  :

Based on comprehensive analysis, formulate concrete and actionable recommendations to improve campaign effectiveness.

Collaborate closely with Account Managers to present and explain recommended adjustments, such as:

Bid strategy modifications (e.g., increasing/decreasing bids, changing bid types).

Budget reallocations and adjustments.

Audience targeting refinements

Creative optimization suggestions

Keyword refinement (for search campaigns).

Implement approved optimization strategies and monitor their impact.

• Reporting & Communication

  :

Assist in the preparation of performance reports.

Communicate proactively with Account Managers regarding campaign status, potential issues, and proposed solutions.

Participate in client-facing calls or meetings as needed to discuss campaign performance and strategy.

• Strategic Contribution:

Qualifications

• Education: Bachelor's degree
• Experience: 1-2 years of experience in digital campaign management, ad operations, or a similar role, preferably a performance marketing environment.
• Technical Skills:

Proficiency with major digital advertising platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Ads).

Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.

Proficiency in Microsoft Excel & Google Sheets for data analysis and reporting.

Familiarity with web analytics tools is a plus.

Notice Period- Immediate joiners / with 15 days notice period only

madhuri.devi@wns.com and batna.divyanayana@wns.com