Job Title: Content Strategist & Copywriter (E-commerce & Social Media) Location: Moradabad Employment Type: Full-Time About Brick Brown: Brick Brown is a homegrown Indian brand dedicated to high-quality, handcrafted wooden home décor and utility products. We blend traditional craftsmanship with modern aesthetics to create minimal, sustainable, and functional home essentials. Role Overview: We are looking for a creative and detail-oriented Content Strategist & Copywriter who can take charge of all brand content — from crafting compelling website and product listing copy to planning blogs and building our monthly social media calendar. Your work will define Brick Brown’s voice and narrative across platforms and help us connect meaningfully with our audience. Note: Graphic design and creatives will be handled by our in-house designer. Your job is to define what goes into those creatives and ensure it aligns with the brand story. Key Responsibilities: Website & Listings: Write and optimize website copy: homepage, category pages, product descriptions Draft Amazon/online marketplace listings using frameworks like SB7 or benefit-based storytelling Coordinate with the design team for image text and A+ content Social Media (Instagram + Pinterest + others): Build monthly content calendars with engaging post ideas (reels, carousels, stories, captions) Create hooks, scripts, and captions for Reels based on product benefits, trends, and storytelling Suggest campaign ideas for sales, launches, and promotions Collaborate with influencers for UGC content ideas and briefs Email Marketing & WhatsApp: Write copy for email campaigns and WhatsApp broadcast messages Coordinate messaging for festive sales, new launches, and subscriber engagement Blog & SEO: Plan and write blog articles on relevant topics (e.g., home decor tips, gifting guides, wood care) Incorporate SEO keywords and optimize for readability and engagement What We’re Looking For: Proven experience in content writing/strategy for D2C/e-commerce or lifestyle/home decor brands Strong grasp of social media trends, especially Instagram & Pinterest Familiar with content frameworks like AIDA, or problem-solution storytelling Excellent command over English Detail-oriented with the ability to write engaging, conversion-friendly content Basic understanding of SEO and e-commerce platforms like Amazon, Shopify, or WooCommerce Self-driven, creative, and organized Job Types: Full-time, Permanent Pay: From ₹25,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Supplemental Pay: Yearly bonus Ability to commute/relocate: Moradabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Required) Experience: Content creation: 3 years (Required) Language: English (Required) Work Location: In person