835 Brand Strategy Jobs - Page 19

Hiring a Marketing Manager for Fashion & Apparel to lead brand strategy, plan campaigns, manage social media, drive product promotions, analyze market trends, and boost customer engagement across online and offline channels. Required Candidate profile Candidate must have experience in fashion marketing, brand strategy, campaign planning, trend analysis, digital media, and customer engagement, with creativity and strong communication skills.

Responsibilities: * Develop & execute brand strategies * Increase brand awareness through promotions * Manage brand identity across all channels * Collaborate with cross-functional teams on campaigns Health insurance

Position - Assistant / Senior Manager - Branding, Social Media & Communication Bachelor's degree in Marketing, Communications, or a related field. 14+ years proven experience in marketing, content creation, and social media management. Strong writing and editing skills. Excellent communication and interpersonal skills. Ability to work collaboratively in a team and independently. Familiarity with marketing tools is a plus. If you are a creative, detail-oriented, and proactive individual with a passion for marketing and communications, we invite you to apply for this exciting opportunity. Apply on * divya.b@sofomation.com *

Position - Assistant / Senior Manager - Branding, Social Media & Communication Bachelor's degree in Marketing, Communications, or a related field. 14+ years proven experience in marketing, content creation, and social media management. Strong writing and editing skills. Excellent communication and interpersonal skills. Ability to work collaboratively in a team and independently. Familiarity with marketing tools is a plus. If you are a creative, detail-oriented, and proactive individual with a passion for marketing and communications, we invite you to apply for this exciting opportunity. Apply on * divya.b@sofomation.com *

Brand Strategy & Planning,Brand Communication & Messaging,Campaign Management.Budget Management and Client Relations,Address brand-related challenges and make data-driven decisions to enhance brand perception and market positioning.

Urgent Opening for Sr Manager-BD- Experiential Marketing-Mumbai Posted On 14th Jul 2015 12:57 PM Location Mumbai-Worli Role / Position Sr Manager Experience (required) 10-13yrs Description Our client isamong one of the worlds largest media group and the global leader in understanding how brands can connect with peoples lifestyles and the environments they engage with . We are looking for Business Development professionals for one of its arm called Designation: Manager (BusinessDevelopment) Location: Mumbai Experience: 12 years with Experiential Marketing firms. Job Profile: Position based out of Mumbai. Should have active knowledge on Newbusinesspitch processes. Managing key clientbusinessesin west region & reporting in to the West Regional head. Have to be suave with great communication / presentation skills. Have to be aggressive, matured & very well versed with presentation skills ( preparing & delivering). Send Resumes to rajesh.expertiz@gmail.com -->Upload Resume

Urgent Opening for Client Servicing Director- Advertising- Mumbai Posted On 01st Feb 2020 01:11 PM Location Mumbai Role / Position Client Servicing Director Experience (required) 10 + years Description Designation: Client Servicing Director Reporting to Managing Partner (Mumbai) Location:Mumbai ( Khar West ) Experience: 10+ yrs Qualification: In relevant field of study Key brands Keys Hotel, Aegon, Tata Aig, Runwal Developers and Rcity+ any new business comes up. Job Responsibilities: Be the Brand custodian of the assigned client Seamlessly take charge of day to day servicing role for clients in the group from brief to execution. Responsible for work delivery and stakeholder management internally & at client side. Work with the planning team on brand strategy Build strong relationships at client side at appropriate level. Work delivery,billing, collections andstakeholder management should be at prompt Relationships with other people in the organization Ensure excellent commercial management of the businesses Participate in the development of creative work that is worthy of submission at awards Promote the Agency to the client to reinforce confidence & grow the business. Achieve regular recognition of the agencys work from Clients & Industry. Work along with the management team on new business Skills and Knowledge required: Excellent in communication level Should interact with clients at appropriate level Should have worked in agencies of repute. Exposure to pure ATL from Mainline Advertising Educational qualification in relevant field of study Send Resumes to girish.expertiz@gmail.com -->Upload Resume

Associate Creative Director (Copy) Posted On 24th Jan 2019 02:00 PM Location Mumbai Role / Position Associate Creative Director (Copy) Experience (required) 8+years Description Experience:Seniorcreative professional with acopy background to lead thecreative delivery forBangalore & partner with ( BranchDirector ) : Partner with Creativedirector in inventing new ideas for marketing messages and advertising campaigns Analyze trends,look at new data and keep up with times Makedecisionson finalcopy ,art and finished commercials Partner on pitches and presentations. Candidate The incumbent will lead the creative mandate at Bangalore and work with the Ganesh Kamath ( ED- South). Should have a good portfolio of work across categories and strong on print . Should have a good understanding of digital. TVC portfolio will be a big plus. Send Resumes to rajesh.expertiz@gmail.com -->Upload Resume

Urgent Opening for a Media Planner Posted On 07th Feb 2020 05:51 AM Location Mumbai Role / Position Media Planner Experience (required) 3 yrs Description Our Client Our Client is leading integrated marketing communication company and looking for a media planner Designation:MediaPlanner LocationMumbai Job Summary Preparing campaign wise presentation , setting objectives basis sales target/competition Setting benchmarks for CPRP / GRP and Reach Working out innovation and integration ideas as per the brief given by the client Conducting Post analysis of the campaigns Checking Weekly / Monthly / Quarterlymediaupdate report (Channel wise , Publication wise) and sending it to client Crosschecking with the objective and Weekly / Monthly /Quarterly client report (Performance , SOV , SOE ,MediaMix) and sending it to the client Preparing Monthly MIS for client Scheduling strategy and execution , co-coordinatingwith operations for execution Managing clients for plans and schedules Ensuring that the clients budget is managed properly and no shortfall Number of Accounts approx 3-5 Candidate Profile Bachelors(BBA/BMS) in marketing / Post Graduate inMediaCommunication , Commerce/science/engineering graduate 3+ years of exposure to hardcoreMediaplanning Hands on with BAARC, IRS. Software. Good interpersonal skills. Good client management and communication skills Good in analytical skills and hands on in statistical evaluation methods & models Good presentation & written communication skills Send Resumes to girish.expertiz@gmail.com -->Upload Resume

Urgent Opening for a Brand Planner- Advertising- Mainline- Chennai Posted On 27th Aug 2024 06:38 AM Location Chennai Role / Position Brand Planner Experience (required) 3-5 yrs Description DesignationBrand Planner /Strategy Planner Exp: 3 +yrs of Mainline Experience Location Chennai The Brand Planner contributes at a senior level to the strategic planning partnership between internal client service and assigned clients. Send Resumes to rajesh@expertiz.in -->Upload Resume

Urgent Opening for Sr Level Copywriter-Bangalore Posted On 08th Oct 2018 11:49 AM Location Bangalore Role / Position Assistant Creative Director Experience (required) 8-9 years Description Should have a good portfolio of work across categories and strong on print . Should have a good understanding of digital. TVC portfolio will be a big plus. Send Resumes to girish.expertiz@gmail.com -->Upload Resume

Urgent Opening for an Account Director - Mainline Agency - Mumbai Posted On 25th Jan 2016 04:42 AM Location Mumbai Role / Position Account Director Experience (required) 5 plus years Description Our Client: is leading integrated marketingcommunicationcompany and looking for an Account Director Designation Associate Account Director / Account Director Location: Dadar West - Mumbai400 025. Experience- 5 to 7 Years Job Responsibility Ability to grasp new concepts & implement effectively Understanding client requirements, discussing brand issues and communication strategies with the client and their audience. Strong business development and prospecting skills to drive net new business Advise on, draft and enforce sales policies and processes pitch and presentation conceptualization and management. Meeting and liaising with the clients with specific customized concepts to ensure achievement of their objectives Identify best business practices and implement the processes together with our clients; look for opportunities for business process improvement - Assume a leadership role in projects and support our clients after successful project completion - Coordinate escalations in close cooperation with management : Candidates from hardcore main line Advertising Agency background are preferred Bachelor Degree/Master in Marketing/ Business Administration or equivalent. Should have experience of Alcohol brands / Lead Brands Outstanding needs analysis, positioning, business justification and closing skills Superior presentation and excellent oral and written communication skills High commercial acumen and a record of confidence dealing with middle managers through to decision makers If interested, please share your updated profile along with ctc details Send Resumes to sbharathwajan.expertiz@gmail.com -->Upload Resume

Urgent Opening for Brand Strategist - Events - Mumbai Posted On 31st May 2016 06:51 AM Location Mumbai Role / Position Brand Strategist Experience (required) 2 plus years Description Our Clientis one of leading integrated experiential communication solutions company. One of Asias foremost Experiential Communications agencies with a formidable track record of award winning work across diverse verticals and formats from integrated campaigns to trade shows to conferences to multi city road shows Were looking for a seriously heavy hitter to join our pitch team. You have 2 - 4 years of planning experience with a proven expertise in building cross platform integrated campaigns, the deliver real results in the below-the-line space. You are able to leverage industry knowledge to provide key insights and strategic recommendations for a clients Below The Line marketing thrust. You love to collaborate with a larger team of strategic ideators, copywriters and artists to originate and extend positioning and messaging strategies into strategic and tactical marketing campaigns. You are plugged into the latest trends in media and technology and possess an ability to weave them into your campaigns.You are able to collaborate with Creative Directors to custodian the creative development process to ensure that the final output is on strategy. You love brands and are able to create brand inspired campaigns geared towards delivering impact in the BTL space. Youre a team player and love collaborating with your counterparts from Copy, Art, Technology. Most importantly, you love pitches and have a passion to win them all Must Have: Relevant work experience showing strong Account Planning & Strategic Ideation skills References from recognized industry luminaries Strong analytical skills An ability to Think Brand Great presentation and communication skills If interested, please share your updated profile along with CTC details Send Resumes to girish.expertiz@gmail.com -->Upload Resume

Urgent Opening for An Account Supervisor- Advertising- Mumbai Posted On 07th Feb 2020 05:44 AM Location Mumbai Role / Position Account Supervisor Experience (required) 3-6 yrs Description Designation: Account Supervisor ( 3 Open Positions ) Reporting to Account Director Location:Mumbai Experience:3-6 Years Industry Experience. Qualification: In relevant field of study Job Responsibilities: Be the Brand custodian of the assigned client Seamlessly take charge of day to day servicing role for clients in the group from brief to execution. Responsible for work delivery and stakeholder management internally & at client side. Work with the planning team on brand strategy Build strong relationships at client side at appropriate level. Work delivery,billing, collections andstakeholder management should be at prompt Relationships with other people in the organization Ensure excellent commercial management of the businesses Participate in the development of creative work that is worthy of submission at awards Promote the Agency to the client to reinforce confidence & grow the business. Achieve regular recognition of the agencys work from Clients & Industry. Work along with the manager on new business. Candidate Profile A committed, persuasive advertising professional with excellent communication/presentation skills & pleasing personality. Result oriented professional who can set & achieve targets. Ability to lead & motivate a team. MBA / PGDBA, Graduate with experience in same line and thorough knowledge of the branding and communication processes. Excellent communication skills, both written and verbal. Innovative thinker. Send Resumes to girish.expertiz@gmail.com -->Upload Resume

Urgent Opening for Marketing Head-Chennai Posted On 17th Jul 2015 06:51 AM Location Chennai Role / Position Marketing Head-Chennai Experience (required) 10 years Description Our client is one of thefastest growingcustomer support solutionsin the SaaS space. DesignationMarketing Head Job Profile The role provides leadership for the marketing team and will be responsible to develop and implement the brand strategy, stimulate demand through global & local marketing campaigns, track & measure campaign effectiveness, constantly improve upon resource allocation/effectiveness, nurture customer loyalty, leverage PR as a strategic tool, invest in research and databases for effective marketing. Develop and deliver the marketing plan that will meet business objectives. Execute go-to-market product marketing activities in line with the product business plan. Track the Marketing activities and associated results, measure success and make adjustments to the plan as required. Spend the budget to plan and demonstrate the return on investment for the budget and resources allocated. Work very with sales and business teams to devise and execute scalable marketing programs to strengthen and accelerate the sales pipeline for new customer acquisition and customer renewals . Develop alliances with potential partners to improve marketing profitability / ROI. Develop relevant product collateral such as product data sheets, presentations, sales tools and technical white papers . Create , maintain and enhance the content of Freshdesk blog. Manage and deliver launch communications, productivity materials and external messaging support. Remain current to trends and issues as they relate to the product offering as well as emerging technologies, standards, and market trends. Work closely with Sales to understand the needs of the marketplace; help to formulate future Product Marketing strategies and tactics. Engage the relevant Media as Freshdesk thought-leader and spokesperson. Attend relevant industry trade-shows, sponsorship and customer meetings. Send Resumes to girish.expertiz@gmail.com -->Upload Resume

Urgent Opening for Manager- Sr Manager-Strategy Planning Posted On 24th Aug 2017 07:50 AM Location Mumbai Role / Position Manager/Sr Manager-Strategy Planning Experience (required) 4-8 yrs Description Our Client: Our Client is a leading advertising agency Designation: Manager / Sr Manager - StrategyPlanning Reporting to National Head - Strategy Planning Location: Mumbai Exp: 4 / 5 Years in Brand / Strategic Planning with a creative agency. : Create the communication strategy for an advertising campaign which includes targeting the right audience, as well as setting the tone and message of the campaign Write the formal brief and provide the ideal environment for creative development. Combine market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers. Work closely with the local office account teams and managing directors to identify business development opportunities. Liaising with clients to identify specific business problems and develop ideas; Gaining a comprehensive context for advertising strategies by analysing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share. Finding an 'angle' on a specific product or service on which to base an advertising campaign; Researching the product or service to be advertised, which may involve gaining technical or specific knowledge; Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived; Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign. Project management of website development, digital campaigns, search and online advertising campaigns and email marketing programs, as well as making recommendations regarding emerging digital and new technologies. Ideate innovative ideas that bridge web, mobile, creative and digital media and provide solutions to drive growth opportunities Maintain social media and other digital campaigns Job specifications: Bachelor's / Masters degree in advertising or a closely related field Min 7- 8 years of relevant experience in account planning with agencies of repute Strong body of strategy oriented work portfolio Strong knowledge of brand positioning and industry trends Deep understanding and familiarity with technology and technology trend Must be able to handle numerous projects at one time and meet fast turnaround deadlines Ability to track results and ROI. Superior written and verbal communications skills Advanced organizational skills Knowledge of the "Creative Brief" process Team player, collaborative Please let me know whether you would be interested Send Resumes to girish.expertiz@gmail.com -->Upload Resume

Position: Content Creator AI-Driven Content Location: Ghitorni Experience: 5-6 years Key Responsibilities: Create high-quality, platform-specific content (product listings, social media, brand stories, videos) across D2C and marketplace channels Leverage AI tools for efficient and scalable content generation, including copywriting, creatives, and video editing Collaborate with design, marketing, and category teams to ensure content meets brand and performance goals •Continuously experiment and optimize content for SEO, CTR, and conversion Must-Have Skills: 5-6 years of experience in content creation, preferably in consumer brands or e commerce Proven expertise with AI content tools such as: ChatGPT / Jasper / Copy.ai for copywriting and scripts Midjourney / DALL•E / Canva AI for creatives and design assets Runway / Pika / Descript / InVideo for short-form video and edits Strong aesthetic and storytelling sense with a data-backed approach to content

YOUR TASKS AND RESPONSIBILITIES Development of marketing and promotional plans for products to support the end consumers need Monitor business performance and support the portfolio with the help of regular tracking Market intelligence through primary research and customer connect Writing and executing strategic business and marketing plans in collaboration with important prescribers, opinion leaders, round tables, and other advisory groups Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs; initiating and coordinating marketing activities and projects Presentation to staff and training field staff for the same Visiting national and international congresses, hospitals, and key opinion leaders (KOLs); Translating the corporate brand strategy in close collaboration with headquarters, together with logos and visuals, working with corporate product budgets (approval for expenditure on projects, local communication strategies), and providing input into corporate product strategy; Discussion partner for first, second, and third-line professionals such as general practitioners, medical specialists, pharmacists, and other medical professionals, and for other DMU members (decision-making units) such as local and national formulary committees and insurance companies; Organizing advisory councils, acting as a discussion leader or chairman, or giving product presentations. Collaboration with internal & external media to ensure the proper execution of strategies WHO YOU ARE: Experience: 3 to 7 years of experience in Pharma Marketing Qualification: B. Pharma + MBA - Marketing OR Pharma. Management Therapy Exposure: Cardio-Diabetes Skills: Able to foster collaborative relationships Proven track record of launching and managing successful products Strong analytical and problem solving skills Proficiency in product management tools Good in communication and presentation Science driven marketing strategies

Job Summary: The Assistant Product Manager is essential in assisting with the creation, execution, and optimization of strategic and operational initiatives that will increase the brand portfolio's profitability, market share, and revenue. To assist the business unit in achieving its overall objectives, this job needs strong leadership in a variety of assignments as well as engagement with cross-functional teams. In close collaboration with the product manager, the assistant product manager supports the implementation of marketing and promotional plans, ensures effective sales force communication, and uses market knowledge to inform decision-making. They also Manage the Product Life Cycle (PLC) of Brands. YOUR TASKS AND RESPONSIBILITIES: Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals Development of marketing and promotional plans for products to support the end consumers need Ensuring marketing strategy implementation through sales force connect Market intelligence through primary research and customer connect Collaboration with internal & external media to ensure the proper execution of strategies Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both. To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process. Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis. SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale. Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc. Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals. Motivating sales team members by organizing training camps, award ceremonies, and recognition programs. Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy. WHO YOU ARE: Education: B. Pharm / M. Pharm & MBA Experience: 1-4 years Therapy Exposure: Cardio-Diabetes Product Knowledge Creativity and analytical skills Market research and intelligence to tap competitor analysis Good communication skills Ability to work and liaise with cross-functional teams Team building Forecasting and visionary approach Sales management and leadership skills Job Location: Sun House, Mumbai

Company Overview Jio Creative Labs began as Business of Ideas and has evolved into a new-age content solutions boutique. We boast a dynamic, creative team and world-class infrastructure, excelling in crafting unique campaigns across various media. Our mission is to deliver the most sophisticated, agile, and creative marketing ecosystem in the country. We are based in Mumbai and operate within the Advertising Services industry. More details are available at Jio Creative Labs . Job Overview We are seeking a Strategy Manager for our Mumbai locations including Mumbai, Mumbai Suburban, and Navi Mumbai. This is a mid-level, full-time role requiring a minimum of 4 years of work experience. The Strategy Manager will play a crucial role in shaping brand strategies and enhancing client campaigns with creative and strategic insights. Qualifications and Skills Proficiency in brand strategy to effectively connect brands with their target audience and establish a strong market presence. Experience in market research to gather and analyze market trends, customer preferences, and competition data. Skilled in pitching ideas by articulating concepts clearly and persuasively to stakeholders and potential clients. Expertise in creative pitching, showcasing the ability to present inventive campaign ideas that stand out. Strong strategic planning abilities to develop comprehensive plans that align with business objectives and market demands. Capable of conducting primary research to gather firsthand insights and information directly from the market or audience. Familiarity with secondary research methodologies to source and evaluate existing data for strategic application. Excellent analytical skills to interpret complex data and convert it into actionable business strategies. Roles and Responsibilities Develop and implement strategic plans that align with the company's mission and client goals. Lead market research efforts to identify opportunities and assess competition for developing brand strategies. Collaborate with creative teams to propose and pitch innovative marketing solutions to potential clients. Coordinate with cross-functional teams to ensure integration of strategic plans with campaign execution. Conduct regular analysis and performance reviews of existing and past campaigns for continuous improvement. Serve as a strategic advisor to clients, offering insights that enhance their brand positioning and market relevance. Monitor industry trends and forecast potential market changes to proactively adapt strategies. Drive business growth by identifying new market opportunities and enhancing client relationships.

Brand Manager For FMCG Company in Sector 49,Gurgaon. E-commerce handling ,orders,listing,adds Social media handling,insta,Facebook,YouTube Website handling Google and influence marketing Content writing and launching on digital platforms Sales reports online and offline Web designing if having knowledge Sale conversion through digital marketing.

Handle BTL campaigns from planning to execution Visit client locations and conduct site audits Coordinate with vendors and logistics partners Ensure timely execution and quality delivery

Job Summary We are seeking an experienced and dynamic Brand Manager to ensure successful brand growth and the launch of innovative market-driven products for gathering market insights from Key Opinion Leaders (KOLs), developing and executing new product launch plans, conducting effective sales force training, and implementing market research strategies for brand performance enhancement. Collaborating with the SCM team for product availability and maintaining strong relationships with KOLs. Roles & Responsibilities • You will be responsible for generating new product ideas from Key Opinion Leaders (KOL) interactions, prioritizing these ideas, preparing business cases, analyzing market and competitor data, and handling creative aspects like branding. The aim is to ensure the timely launch of products that address unmet market needs. • You will be responsible for marketing planning by preparing product launch materials, coordinating launch meetings, training the sales force, and tracking initial product performance for the first 12 months to ensure effective product marketing. • You will be responsible for brand performance review by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance, including conducting market research for brand positioning correction. • You will be responsible for interacting with Key Opinion Leader (KOLs), conducting fieldwork to gather insights, updating KOLs on product value, and collating product evidence and clinical reports to build strong relationships and drive growth. • You will be responsible for Supply Chain Management (SCM) by tracking product quantities and supply, sharing new product plan quantities with the SCM team, and promptly addressing product shortages or excess to ensure product availability in the market. • You will be responsible for ensuring Brand campaign execution in alignment with Brand strategy for the FY. Close coordination with the All India sales team to ensure strategic execution is essential. Qualification Educational qualification- Science/Pharma/Medical Graduate preferably with MBA in Marketing Minimum work experience- 4-6 years of experience in Sales & Marketing Skills & attributes Technical Skills: • Understanding of Pharmaceutical industry; ability to interpret market data; gain marketing insights from various resources • Basic understanding of anatomy and physiology. • Ability to analyze market trends, competitor activities, and customer needs within the generics market. • Strong problem-solving skills to address regulatory challenges, market access issues, and product-related obstacles. Behavioral Skills: • Strong collaborator and excellent communication. • Good at building and leveraging relationship. • Adaptability and change management skills. • Creative and good Analytical thinker. Additional Information About the Department Global Generics India Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market. Benefits Offered At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs. The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself. Our Work Culture Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic. For more details, please visit our career website at https://careers.drreddys.com/#!/

Job Title: Manager - Panel Business Key Responsibilities 1. Panel Ownership & Lifecycle Management Own the complete panelist journey including acquisition, activation, engagement, retention, and reward redemption. Drive survey completes and maintain a high participation rate across segments. Minimize churn and panel fatigue by implementing reactivation and engagement strategies. Manage incentive models aligned with budget and revenue goals, ensuring fraud-free reward processes. 2. Strategic Engagement & Retention Initiatives Design and implement gamification and loyalty/referral programs to boost engagement. Lead survey UX initiativesoptimize for mobile-first, low-drop-off experiences. Continuously capture and act upon panelist feedback and sentiment data. 3. Performance Monitoring & Optimization Track and analyze key panel health and business performance metrics. Optimize survey allocation to improve completion efficiency and user relevance. Implement fraud detection, identity verification, and quality controls. Reduce Cost per Complete (CPC) while enhancing revenue outcomes. Core Responsibilities Breakdown Panel Acquisition & Activation Collaborate with marketing to strategize and execute panelist acquisition campaigns. Optimize sign-up flows, landing pages, and first-touch experiences. Ensure smooth onboarding and encourage fast survey participation post-signup. Survey Performance Optimization Collaborate with Research Operations and deliver survey invites that are timely, relevant, and personalized. Partner with operations to manage quotas and panel alignment to survey supply. Enhance panelist satisfaction by improving survey structure and flow. Engagement & Retention Campaigns Collaborate with Grwoth Team and implement gamification mechanics and periodic engagement challenges. Reactivate dormant users through automated, targeted campaigns. Monitor retention trends and address churn at its root. Incentive & Cost Strategy Design reward models that balance motivation with business ROI. Monitor redemption flows to ensure security and user satisfaction. Align incentive spend with revenue targets. Analytics & Experimentation Develop dashboards and reports on panel KPIs and business impact. Work with analytics teams for behavioral insights and segmentation. Run A/B experiments on engagement strategies and reward models. Cross-Functional Collaboration Marketing: for acquisition and communication strategies. Finance: for incentive budgeting and profitability reviews. Operations: for survey quota planning and panel match rates. Product & Tech: for platform enhancements and feature rollouts. Key Performance Indicators (KPIs) Panelist Growth Rate: Signups, activations, and qualified user base expansion. Survey Completion Rate (%): Completed vs. invited surveys. Churn Rate: Active vs. dormant/inactive panelists. CPC vs. Revenue: Cost per complete and return per panelist. Engagement Index: Participation in gamified tasks and loyalty schemes. Redemption Metrics: Redemption rates and fraud incidents. Panelist NPS & Sentiment: User satisfaction and loyalty trends. Who You Are A strategic thinker with an analytical mindset and strong business acumen. Proven experience in digital panel management, online research, healthcare panel management or audience engagement roles. Skilled in working across teams and managing multiple stakeholder needs. Passionate about delivering exceptional user experiences through data and innovation. Preferred Qualifications 6+ years in panel management, preferably healthcare, digital consumer research or CRM roles. Strong understanding of incentive modeling, gamification, and retention mechanics. Experience with analytics tools (e.g., Tableau, Google Analytics, SQL) is a plus. Excellent communication and collaboration skills. Summary This is not just a panel management roleits a business leadership position embedded in data, user experience, and operational excellence. If you're looking to shape the future of survey-based research while delivering direct business impact, this role offers the platform and ownership to do exactly that.

About the Role We are seeking a bright, motivated, and entrepreneurial marketing leader to head the marketing function for a leading renewable energy manufacturing company. The role will involve developing and executing integrated marketing strategies to position the company as a category leader across domestic and global markets. You will work closely with Sales, Strategy, Finance, Product, and Engineering teams to build the brand, drive demand generation, and grow market share in the solar manufacturing ecosystem. Key Responsibilities Strategic Marketing & Planning Develop and implement comprehensive marketing strategies aligned with business and sustainability goals Manage annual marketing budget with clear ROI metrics Conduct market segmentation and identify opportunities across utility, commercial, and residential solar segments Brand & Corporate Communication Drive brand visibility and positioning as a trusted solar technology provider Manage PR, media relations, internal communication, and stakeholder messaging Build a strong content marketing engine with white papers, case studies, and thought leadership Product & Technical Marketing Collaborate with product and engineering teams on GTM strategies Drive compelling product positioning and messaging Monitor competitor activity and analyze customer insights Digital Marketing & Lead Generation Lead digital strategy including SEO/SEM, CRM, automation, and performance marketing Build integrated campaigns to support the sales pipeline (B2B focus) Enhance website engagement, social media presence, and email marketing effectiveness Trade Shows, Events & Partnerships Represent the brand at key industry events and exhibitions (India and abroad) Build partnerships with EPCs, distributors, government agencies, and ecosystem players Leadership & Team Development Build, lead, and mentor a high-performing marketing team Promote cross-functional collaboration with Sales, Finance, R&D, and Operations Desired Profile Masters degree in Marketing or Business from a Tier 1 or Tier 2 institution 10-15 years of experience, with at least 3 years in a marketing leadership role Strong exposure to manufacturing, renewable energy, solar, or clean-tech sectors Demonstrated success in brand strategy, digital marketing, product positioning, and CRM Excellent communication, strategic thinking, and team leadership skills