835 Brand Strategy Jobs - Page 12

The Therapy Business Manager will be responsible for successfully launching assigned brands in a specialty segment in line with brand strategy. You will be required to plan and consistently achieve patients on therapy, unit targets, and value targets. Ensuring customer coverage/KOL development in the assigned territory as per plan will be a key aspect of your role. You will also execute/initiate compliant medico marketing activities and manage the distribution channel while monitoring services to all stakeholders. As a Therapy Business Manager, you will need to proactively plan and execute immediate and medium-term plans for the business in your region. It is essential to record and report all market intelligence to the Head Office. The ideal candidate should have at least 3+ years of experience in the specialty segment, with experience in selling premium brands being essential. Candidates with a B. Pharm/M. Pharm/M.Sc. degree are preferred, although other graduates with a management qualification can also be considered for this role.,

As an Events Ideation and Content Strategist at The Hindu Group's Events team, your primary responsibility will be to contribute to the planning, creative ideation, and content development for events. Your role will play a crucial part in enhancing audience and client experiences and driving revenue generation initiatives. Your key responsibilities will include assisting in developing event themes, titles, and formats that resonate with both brand and audience expectations. You will be required to write and edit engaging content such as pitch decks, concept notes, emcee scripts, speaker briefs, video outlines, and social media copy. Additionally, you will support the senior content team in building creative strategies for flagship events and brand-led activations. It will be essential for you to conduct research on speakers, topics, and audience interests to support narrative development and help build session flows, panel outlines, and presentation materials that align with the event objective and tone. Collaboration will be a key aspect of your role as you will need to coordinate closely with design, editorial, sales, and marketing teams to translate content plans into compelling event assets. Your contribution to internal brainstorming sessions and supporting new event IP development will be highly valued. During event production, you will assist with content creation, including backstage coordination, AV script timing, and live updates. Ensuring the timely delivery of content assets across channels before and during the event lifecycle will be essential to your success in this role. To be successful in this position, you should have at least 5 years of experience in content creation, brand strategy, event marketing, or journalism. Strong writing and storytelling skills, along with the ability to tailor content for different formats, are crucial. A keen eye for detail, structured thinking, and basic visual sensibility are also important. You should be able to work effectively under tight timelines and manage multiple projects. Proficiency in MS PowerPoint and Word is required, and familiarity with Canva or basic design tools would be a plus. Experience in media, event agencies, or brand marketing teams will be advantageous. If you are passionate about creating impactful event experiences and possess the necessary skills and experience, we encourage you to apply by forwarding your resume to vikram.murali@thehindu.co.in. Please include your Current CTC, Expected CTC, and notice period. Thank you for considering joining our team. HR Team,

As a Marketing Manager in this role, you will be responsible for key deliverables focused on financial outcomes, customer service, internal processes, innovation, and learning. Financial outcomes are crucial, including top and bottom-line delivery in collaboration with sales teams and cross-functional teams. You will have PnL ownership, overseeing all spends and budget phasing. In terms of customer service, you will develop marketing strategies for the premium business portfolio, manage brand investments, and work with external agencies for integrated communication strategies. Internal processes require monitoring, analyzing, and reporting consumer insights to maximize marketing opportunities. Collaboration with key functions such as Sales, Supply Chain, Procurement, and R&D is essential. Utilizing data analytics to understand sales data, competitor movements, and trends will be part of your responsibilities. Innovation and learning play a vital role, involving new product development, strategic planning, and implementation of digital marketing initiatives across various platforms using cutting-edge technologies. For success in this role, a Masters's degree in Business Administration from a reputed institute is required, along with a minimum of 1.5 years of relevant work experience in Sales or Marketing, including at least 1 year in Sales. Desirable success factors include analytical and problem-solving abilities, effective communication skills, stakeholder management capabilities, strong execution ability with time management skills, a hands-on approach, and a winning attitude.,

POSITION PURPOSE: As a Group Product Manager (GPM) within Marketing, you will usually be office based. The role encompasses marketing and sales in collaboration with commercial management, headquarters (product brand planning), sales management, market access management, medical management, registration colleagues, communication agencies, and market advice groups. They also manage the Product Life Cycle (PLC) of Brands. YOUR TASKS AND RESPONSIBILITIES: Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals Development of marketing and promotional plans for products to support the end consumers need Monitor business performance and support the portfolio with the help of regular tracking Market intelligence through primary research and customer connect Writing and executing strategic business and marketing plans in collaboration with important prescribers, opinion leaders, round tables, and other advisory groups Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs; initiating and coordinating marketing activities and projects Presentation to staff and training field staff for the same Visiting national and international congresses, hospitals, and key opinion leaders (KOLs) Translating the corporate brand strategy in close collaboration with headquarters, together with logos and visuals, working with corporate product budgets (approval for expenditure on projects, local communication strategies), and providing input into corporate product strategy Discussion partner for first, second, and third-line professionals such as general practitioners, medical specialists, pharmacists, and other medical professionals, and for other DMU members (decision-making units) such as local and national formulary committees and insurance companies Organizing advisory councils, acting as a discussion leader or chairman, or giving product presentations Collaboration with internal & external media to ensure the proper execution of strategies WHO YOU ARE: Education: B. Pharma / M. Pharma and MBA preferably in Marketing Experience: 10-12 years of total experience with at least 8+ years of experience in Pharma Marketing. Previous or current experience in Cardiology or Diabetology as a Marketer is an added advantage Skills: Strategic insight Effective networking skills and planning ability Creativity and persuasiveness Analytical and conceptual strength Self-starter and entrepreneur Able to foster collaborative relationships with the stakeholder Strong marketing ethics Job location: Mumbai (Goregaon East)

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. We are looking for an Account Manager to play an integral role on one of the agency s biggest global clients. A confident client handler, the successful candidate will have experience in global Beauty brand management and strategic thinking in crafting earned campaigns to drive conversation across different channels including digital and social, media and events. They will be part of a sophisticated, multi-disciplinary team which includes research and intelligence, planning, creative, social and digital. Key Responsibilities: Day-to-day client liaison with a range of marketing, PR and technical stakeholders across international markets. Active involvement in planning and delivering global campaigns. Managing content programmes, including mapping out content themes, spotting industry trends and story angles, writing copy for white papers, opinion articles, web and social as well as working closely with design teams to create digital content. Managing major client events, including developing agendas, identifying third-party speakers, briefing spokespeople, working with other teams and agencies on production and promoting events via media, digital and social. International agency management such as planning and testing campaigns with other markets, briefing teams on activity and overseeing coordination and reporting. An innate understanding of what earns attention in culture, with the ability to create stories that generate coverage across traditional media, digital and social. Experience on global or multi-market work is essential with previous Auto experience is ideal. Experience in direct client handling, providing strategic counsel on day to day account matters. Looking for a strategic thinker who understands how to put together a great client presentation. Focus on brand strategy than media relations given global nature of the role. Strong communications skills, verbal and written. Creative, ambitious and entrepreneurial with good initiative, strong organisation and attention to detail. About Edelman Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honours include the Cannes Lions Grand Prix for PR; Advertising Age s 2019 A-List; the Holmes Report s 2018 Global Digital Agency of the Year; and, five times, Glassdoor s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle). We are dedicated to building a diverse, inclusive, and authentic workplace, so if you re excited about this role but your experience doesn t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Role & responsibilities 1. ATL (Above the Line) Marketing: Plan and execute mass outreach campaigns through TV, FM, newspaper ads, hoardings, and other ATL platforms. Coordinate with creative agencies and internal teams for ad creatives, scripts, and media planning. Manage media buying to ensure optimal placement and reach in target regions. Support seasonal branding campaigns during exam seasons, admissions windows, and scholarship drives. 2. BTL (Below the Line) Marketing: Organize on-ground activities such as school/college visits, seminars, aptitude tests, scholarship drives, career fairs, and parent seminars. Execute canopy activities, flyer distribution, poster campaigns, and street branding near educational hubs. Monitor branding and POS visibility across branches and centers. Work with internal teams and local vendors for smooth execution and timely delivery of assets. Track BTL campaign leads and coordinate with the sales/counseling team for BTL activation at branches. 3. Reporting & Insights: Monitor ATL & BTL campaign performance weekly/monthly. Track marketing spend Prepare PR, PO and other billing related works in SAP Prepare detailed post-campaign analysis and suggest areas for optimization. 4. Cross-functional Collaboration: Work closely with Admissions, Academic Heads, and Branch Managers for localized promotions. Coordinate with creative teams, printing vendors, and media agencies. Support digital team by syncing offline efforts with online campaigns (e.g., Google, Meta). Preferred candidate profile Graduate/Postgraduate in Marketing, Mass Communication, or related field. 3+ years of relevant marketing experience in education or service industry. Strong command of regional language and understanding of local education trends. Familiarity with student behavior and seasonal admission patterns. Good communication, vendor management, and budgeting skills. Willing to travel extensively for local activation and center support.

Collaborate with cross-functional teams to achieve strategic outcomes. Apply subject expertise to support operations, planning, and decision-making. Utilize tools, analytics, or platforms relevant to the job domain. Ensure compliance with policies while improving efficiency and outcomes.

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. We are looking for an Account Manager to play an integral role on one of the agency s biggest global clients. A confident client handler, the successful candidate will have experience in global Beauty brand management and strategic thinking in crafting earned campaigns to drive conversation across different channels including digital and social, media and events. They will be part of a sophisticated, multi-disciplinary team which includes research and intelligence, planning, creative, social and digital. Key Responsibilities: Day-to-day client liaison with a range of marketing, PR and technical stakeholders across international markets. Active involvement in planning and delivering global campaigns. Managing content programmes, including mapping out content themes, spotting industry trends and story angles, writing copy for white papers, opinion articles, web and social as well as working closely with design teams to create digital content. Managing major client events, including developing agendas, identifying third-party speakers, briefing spokespeople, working with other teams and agencies on production and promoting events via media, digital and social. International agency management such as planning and testing campaigns with other markets, briefing teams on activity and overseeing coordination and reporting. An innate understanding of what earns attention in culture, with the ability to create stories that generate coverage across traditional media, digital and social. Experience on global or multi-market work is essential with previous Auto experience is ideal. Experience in direct client handling, providing strategic counsel on day to day account matters. Looking for a strategic thinker who understands how to put together a great client presentation. Focus on brand strategy than media relations given global nature of the role. Strong communications skills, verbal and written. Creative, ambitious and entrepreneurial with good initiative, strong organisation and attention to detail. About Edelman Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honours include the Cannes Lions Grand Prix for PR; Advertising Age s 2019 A-List; the Holmes Report s 2018 Global Digital Agency of the Year; and, five times, Glassdoor s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle). We are dedicated to building a diverse, inclusive, and authentic workplace, so if you re excited about this role but your experience doesn t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Responsibilities: * Develop brand strategy & execute campaigns * Manage SEO, social media marketing, paid ads, and digital campaigns * Manage social media presence & create content *Ensure consistent branding in internal and external collaterals

Candidate Must be 5-10 Year experience with Steel sector at position of manager - Branding and promotion, Candidate able to handle all responsibility of the Branding and Promotion, team management, Budgeting, Strategy, Planning and executions etc. Required Candidate profile BSc / B Tech in computer science

Responsibilities: * Collaborate with cross-functional teams on brand strategy & execution * Monitor market trends & competitor activity * Manage category portfolio, driving growth & profitability

Brand Manager- Naukri India What We're Looking For 2-3 years of experience in brand marketing, brand campaign execution, or related roles. Strong project management skills with a hands-on approach to execution. Experience working across digital and on-ground brand activations. Excellent stakeholder management and coordination abilities. Ability to thrive in a fast-paced, dynamic environment. What You'll Do Brand Execution: Own the end-to-end execution of brand campaigns across digital, social, and offline channels. Campaign Management: Work closely with creative, media, and external partners to roll out campaigns on time and with excellence. On-Ground Activations: Lead planning and execution for brand-led events, sponsorships, and experiential marketing initiatives. Digital Brand Presence: Collaborate with digital, content, and performance teams to ensure brand consistency across platforms. Project Coordination: Streamline workflows, manage timelines, and ensure cross-functional teams are aligned on deliverables. Vendor & Partner Management: Liaise with agencies, production teams, and external stakeholders for smooth execution. Insights & Reporting: Track performance of brand initiatives and provide actionable recommendations for improvement.

Responsibilities: * Candidate must be 5-10 year work experience with Branding and promotion of any brand of steel (TMT) and make effective budget strategies & plans accordingly. * Able to manage Branding strategy digital brand portfolio, etc. Health insurance

Key Responsibilities: 1. Develop creative concepts, content plans, and copy for social media campaigns, reels, ads, and branded content 2. Write platform-specific, scroll-stopping captions that reflect the brand voice and resonate with target audiences 3. Work closely with design, performance, and client servicing teams to bring campaign ideas to life 4. Personalize brand communication to feel more human, contextual, and culturally relevant 5. Repurpose content across platforms with a deep understanding of what works on each (Instagram vs. LinkedIn vs. YouTube) 6. Identify real-time trends and turn them into moment marketing or meme-based content with quick turnaround 7. Think creatively and conceptually without heavily relying on AI tools originality is key 8. Conduct content audits and strategy reviews for existing brands to identify gaps and opportunities 9. Take ownership of content calendars and delivery timelines across multiple clients Requirements: 1. Bachelors degree in Mass Communication, English, Marketing, or a related field 2. 1-3 years of experience in content strategy, copywriting, or digital marketing 3. Exceptional writing and editing skills in English with a flair for storytelling 4. Strong understanding of social media trends, formats, and tone 5. Experience in moment marketing, meme marketing, and crafting reactive, real-time content 6. Ability to ideate independently, think outside the box, and generate original content 7. A portfolio of work that demonstrates conceptual thinking and impactful writing 8. Basic understanding of SEO and digital marketing is a plus Good to Have: 1. Experience writing scripts for short-form videos and reels 2. Hands-on with content planning tools like Trello, Notion, or Buffer 3. Prior agency experience.

Role Overview: We are looking for a visionary Manager Marketing/Brand to lead the brand's growth journey. This role requires a seasoned marketing leader with a sharp understanding of consumer behavior, brand building, digital acquisition, and creative leadership . You will be responsible for driving awareness, engagement, and conversion across all touchpoints from performance marketing to product packaging while nurturing a consistent and premium brand identity. Key Responsibilities: 1. Brand Strategy & Positioning Own and evolve the brand positioning to reinforce UNCAPs identity as a science-backed, clean beauty brand. Translate brand values into compelling narratives across campaigns, packaging, and messaging. Create and maintain detailed brand guidelines that govern tone, aesthetics, and storytelling. 2. Digital Marketing & Performance Growth Lead D2C growth through Meta/Google Ads, SEO/SEM, email, influencer marketing, and affiliate channels. Work with performance marketing teams/agencies to optimize CAC, ROAS, and retention. Oversee website strategy (Shopify), landing page performance, and CRO (conversion rate optimization). 3. Content & Creative Leadership Set the visual and content tone for all brand communications — digital, packaging, print, and social. Supervise the design and content team to deliver impactful campaigns, product launches, and seasonal activations. Ensure a high level of storytelling aligned with UNCAP’s clean, minimalist visual identity. 4. Offline Retail & B2B Readiness Support brand development in modern trade, general trade, and pharmacy outlets. Oversee the creation of product collaterals, in-store communication (banners, danglers, displays), and scheme rollouts. Partner with sales teams to build effective regional marketing plans. 5. Leadership & Team Development Build and lead a high-performance marketing team (content, design, digital, brand). Work closely with Founders, Product, and Sales leadership to align cross-functional goals. Hire and mentor junior marketers, graphic designers, and agency partners. 6. Market Intelligence & Product Launches Drive customer insight programs (surveys, interviews, trends) to guide product innovation and positioning. Plan 360 go-to-market strategies for new product launches and rebrands. Continuously benchmark against top D2C and global skincare brands. Ideal Candidate Profile: Experience: 5 –12 years in marketing, with at least 3 years in a leadership role at a consumer brand (Beauty, wellness, lifestyle, FMCG or premium D2C) Qualification: MBA/PGDM in Marketing, Branding, or Communications preferred Brand Sense: Strong aesthetic sense with exposure to premium/minimalist brand ecosystems Digital Expertise: Deep understanding of performance marketing, attribution, and lifecycle marketing Execution Skills: Balance of strategic thinking and day-to-day execution Tools: Familiarity with Shopify, Meta Ads Manager, Klaviyo, Canva, Google Analytics, etc.

As a Marketing Analyst/Marketing Manager at our company based in Kollam, Kerala, you will be responsible for leveraging your Bachelor's/Master's degree in Marketing, Business Analytics, or a similar field to drive insightful marketing strategies. Ideally, you hold a BTech with an MBA in Marketing, which is a preferred qualification for this role. With 2 to 5 years of experience in roles such as Marketing Analyst or Digital Marketing Analyst, particularly within the EdTech or online education sector, you are well-equipped to excel in this position. Your key responsibilities will include data collection and analysis from various sources such as Google Analytics, CRM, ad platforms, and social media. By conducting thorough market research, competitor analysis, and consumer behavior studies, you will identify trends and opportunities to enhance our marketing strategies. Developing and maintaining comprehensive dashboards and reports to monitor key marketing KPIs across all channels will be crucial for tracking performance metrics like website traffic, conversion rates, cost per acquisition, and organic search performance. Furthermore, you will play a pivotal role in defining and evolving our brand positioning at Amrita Online, identifying differentiation opportunities, and leading integrated brand campaigns across digital channels. Monitoring organic search performance, analyzing website crawlability, and providing recommendations for SEO improvements will be essential to boost organic visibility and traffic. By leveraging your insights from data, you will optimize digital marketing campaigns and contribute to forecasting and budget allocation based on robust analysis. To excel in this role, you should possess proficiency in web analytics tools such as Google Analytics 4 and Google Search Console, as well as expertise in Microsoft Excel, including advanced functions and pivot tables. Experience with data visualization tools like Tableau and Power BI, familiarity with marketing automation and CRM platforms, and a good understanding of SEO tools and principles are required. Additionally, basic knowledge of SQL is considered a plus. If you are passionate about driving data-focused marketing strategies, optimizing digital campaigns, and contributing to brand development in a dynamic environment, we encourage you to apply for this non-teaching position before the deadline on July 26, 2025.,

Responsibilities: * Assist in developing and executing marketing campaigns across digital and offline channels. * Help organize events, webinars, and community-building activities. * Assist in developing digital strategies & executing campaigns.

As the Head of Business Marketing at PhonePe, you will be leading the end-to-end customer acquisition and brand building efforts for two innovative ventures: Pincode and Indus. In this role, you will work closely with the Group CMO, the CEO of Pincode, and the CBO of Indus to drive significant impact in emerging markets through a "build, measure, learn, adapt" philosophy. Pincode is a revolutionary quick commerce approach that empowers local neighborhood stores for last-mile delivery, while Indus is an app store designed for India, offering applications in local languages. Your primary focus will be on crafting compelling brand narratives, executing integrated marketing strategies, and establishing a strong market presence for both ventures. Your responsibilities will include developing brand strategies, designing integrated marketing campaigns, creating engaging content, optimizing performance marketing channels, managing social media engagement, implementing CRM strategies, and collaborating across teams to align marketing efforts with business objectives. Additionally, you will be responsible for defining measurable goals, tracking performance, and fostering team leadership and development. For Pincode, you will drive user and store acquisition, co-marketing with partner stores, and hyperlocal marketing initiatives. For Indus, your focus will be on user acquisition, developer relations, and promoting a diverse app ecosystem. The ideal candidate will have at least 12 years of marketing leadership experience, expertise in brand building and performance marketing, and a track record of thriving in fast-paced environments. This is an exceptional opportunity to shape the future of two high-potential businesses in India and make a significant impact. If you are passionate about building strong brands, driving customer acquisition, and leading marketing initiatives in a dynamic startup environment, we invite you to apply. PhonePe offers a range of benefits for full-time employees, including insurance coverage, wellness programs, parental support, mobility benefits, retirement benefits, and other perks. Working at PhonePe provides a rewarding experience with a focus on creativity, opportunities for growth, and a collaborative work environment. Join us in our mission to innovate and redefine industries in India.,

The Leapfrog Network is not your average digital marketing agency - we're the cool experts in the marketing playground. Our campaigns are stronger than your coffee, and we've got more ideas than coffee stains on our brainstorming whiteboard. If you're ready for a joyride through the world of witty campaigns and quirky concepts, join us to make our clients" brands stand out like a unicorn! We are looking for a dynamic and detail-oriented Brand Solutions Executive to join our team. This role sits at the intersection of strategy, creativity, and execution - ideal for someone who thrives on building relationships, shaping brand narratives, and ensuring seamless campaign rollouts. Key Responsibilities: - Manage day-to-day client communication and build strong, long-term relationships. - Understand client briefs and translate them into effective brand strategies. - Collaborate on creative campaign ideation aligned with brand objectives. - Develop and maintain monthly content calendars for digital and social media platforms. - Coordinate seamlessly across internal teams for timely and quality campaign execution. - Monitor content performance and suggest data-driven optimizations. - Ensure end-to-end project management from brief to delivery. - Prepare client reports and campaign performance decks. - Contribute to brainstorming sessions with relevant cultural and consumer insights. - Maintain clarity, structure, and documentation across all campaign touchpoints. Skills & Qualifications: - Prior experience in a client-facing or brand strategy role (agency background is a must). - Excellent communicator with strong interpersonal and presentation skills. - Adept at multitasking and managing multiple projects with tight deadlines. - Familiar with digital platforms, content marketing, and social media trends. - 1-3 years of experience in related field,

The ideal candidate for the Researcher position should have at least 25 years of experience in research, insights, or strategy support, preferably with an agency or research firm background. As a Researcher, you will play a crucial role in uncovering meaningful insights that drive strategy, communication, and creative thinking for brands. Your primary responsibilities will include conducting primary and secondary research to support brand strategy and planning, analyzing market trends and consumer behavior insights, designing and interpreting various research methodologies, and creating insightful reports that translate complex data into actionable inputs for internal and client teams. You will collaborate closely with planners and strategists to transform research findings into brand direction, campaign ideas, and pitches. Additionally, you will monitor competitor communication and industry innovations to inspire fresh thinking, work on consumer personas, audience segmentation, and cultural context reports, and stay updated on industry tools, databases, and research platforms. To excel in this role, you should have 2 to 5 years of experience in a research, insights, or strategy role, preferably in advertising, brand consultancy, or research firms. You must possess a strong understanding of qualitative and quantitative research methods, an analytical mindset, and excellent data interpretation and storytelling skills. Proficiency in tools like Google Trends, Statista, YouGov, SimilarWeb, etc., is required. Strong written and verbal communication skills, a passion for brands, culture, people, and insights, as well as exceptional organizational skills with keen attention to detail are also essential for success in this role.,

The ideal candidate for this role will have experience or interest in conceptualizing experiences for brands across a wide range of industries. You will be responsible for serving as a creative bridge between concepts, design, and account teams. Additionally, you should be comfortable writing short copy as well as long-form content and be able to adapt to various communication-related briefs. You will be expected to write persuasive copies for a variety of event and experiential marketing experiences, craft strong show flows, and create event collaterals such as invites, mailers, and standees. As an expert in concept and brand strategy, you will play a key role in developing compelling and cohesive brand experiences. The qualifications for this position include a graduation or MBA degree and 4-7 years of experience in the event industry. If you are a creative thinker with a passion for brand experiences and a talent for crafting engaging content, we would love to hear from you.,

Key Responsibilities: Marketing Strategy & Execution: Develop and execute integrated marketing strategies to position the company as a leader in the global BPO space, focused on demand generation, brand visibility and market share growth. Brand Management: Build and enhance the brand identity across digital and traditional channels. Ensure consistent messaging that resonates with BPO buyers across geographies and industries. Lead Generation & Campaigns: Design and run performance-driven marketing campaigns (email, paid media, webinars, events) to generate qualified leads for sales teams across verticals like customer support, finance & accounting, healthcare and ITES. Digital Marketing & SEO: Oversee website performance, SEO/SEM, content strategy, and digital engagement metrics to drive inbound traffic and improve lead conversion rates. Content & Thought Leadership: Lead the creation of high-impact content white papers, case studies, blogs, and presentationsthat showcase the companys BPO expertise, success stories and innovation in outsourcing models. Market Intelligence & Positioning: Analyze competitor strategies, market trends, and buyer behavior to refine messaging, service positioning, and go-to-market (GTM) plans. Sales Enablement: Collaborate closely with the business development team to create pitch decks, collateral and client-facing materials that support the sales cycle and strengthen the value proposition. Events & Partnerships: Plan and execute participation in global BPO expos, trade shows, webinars and industry forums. Build partnerships with research firms and analysts to gain visibility. Required Skills & Qualifications: Bachelor's degree in Marketing, Communications, or Business (MBA preferred) 12+ years of B2B marketing experience with at least 5 years in a leadership role in the BPO or outsourcing industry Strong understanding of BPO services, customer acquisition lifecycle, and global outsourcing trends Proven ability to develop and execute strategic marketing plans that drive growth and measurable ROI Expertise in digital marketing platforms, marketing automation (e.g., HubSpot, Marketo), and CRM tools (e.g., Salesforce) Excellent storytelling, content development, and presentation skills Analytical mindset with experience in data-driven marketing decisions Willingness to travel for client meetings, events, and international marketing initiatives

Orchestrates the bid , capture processes, resources, and deliverables with specific focus on timely and complete bid documentation and compliance reporting. Ensures bid teams are resourced to provide streamlined and efficient delivery of outputs. Supports bids Responsibilities Be single point of contact for End - to End Bid management including Proposal consolidation, Pricing and Governance. Collaborate with members of pursuit team to understand strategy and win themes Facilitate pursuit core team calls. Set up, maintain, and administer Deal Collaboration Site and other communications media. Provide continuous deal status updates to various stakeholders. Facilitate and manage all external client meetings, presentations, Q&A process, including any dry runs / rehearsals required to get the pursuit message across to internal stakeholders and clients. Research and propose potential references and, as needed, ensure Due Diligence is planned, coordinated, and executed Perform detailed analysis and deconstruction of RFx documents, develop Proposal Template Works closely with SMEs, Industry Verticals and Horizontals to gather information specific to RFx requirements Oversee proposal life cycle to meet all milestones on time and with quality; create deliverable outlines, track the status of each client deliverable, and escalate issues in a timely manner . Complete or support the development of pricing using PACE. Support our solutioning team in the development of pursuit costs. Ensure costing activities are planned (using a tracker), executed, and following appropriate processes for review and approvals. Takes ownership of miscellaneous action items, tasking and assignments Skills / Experience / Qualifications Minimum of 1-3 years of experience in co-ordination, business development, and preferably proposal management with Graphic capabilities . Must have the demonstrated ability to: Create a quality proposal , improve the look and feel of client deliverables in all stages of the pursuit process, including clarity, impact of graphics, and compliance with the established DXC brand strategy. Desirable Very Proficient in MS Office -Powerpoint , Word and Excel Excellent written and oral communication, presentation, interpersonal, and leadership skills. Knowledge of AI tools, Prompt engineering Highly motivated and results driven; pushes self and others to deliver results consistently, on time and within budget.

Job Title: Assistant Brand Manager, Franchise Hotels Location: Chennai Department: Marketing Experience: 6+ yrs Role Overview Support the Brand Manager in strengthening franchise hotel brandenhancing consistency, visibility, and guest engagement across all touchpoints. You’ll help design and execute brand strategies, campaigns, and partnerships that align with overall commercial goals and drive franchisee success. Key Responsibilities 1. Brand Strategy & Campaign Execution Assist in developing and implementing brand-building strategies and campaigns tailored for franchise hotels, including digital, print, and on-site initiatives Coordinate with creative agencies and internal teams to deliver consistent brand messaging and hospitality experiences Manatal. 2. Market & Competitor Analysis Conduct market research on Chennai and South India travel trends, target segments, and competitors to guide brand positioning . Monitor franchise performance metrics and present monthly brand-impact insights. 3. Collaboration & Brand Alignment Work closely with franchise owners, hotel GMs, sales, F&B, and operations to ensure accurate brand execution in marketing collateral, on-site promotions, and guest communications Facilitate internal brand briefings—align teams on campaigns, style guides, and customer touchpoints. 4. Digital & Social Media Support Assist in managing franchise social media channels and digital ads (organic & paid) for brand awareness and engagement. Track digital KPIs (impressions, engagement, conversions) and support content planning. 5. Vendor & Budget Assistance Support brand collateral production—work with vendors and agencies, monitor quality, timelines, and adherence to brand guidelines . Help track marketing expenditures, ensuring campaigns meet ROI targets in consultation with Brand Manager. 6. Reporting & Insights Prepare monthly reports on brand campaign performance, market trends, ROI metrics, and upcoming action plans. Present findings to Brand Manager and market stakeholders for continuous optimization.

Drive regional business growth and profitability in the targeted states / cities for Havells Kitchen Appliances ( Cooktop & Chimney) business, working closely with head office-based sales, category and brand marketing functions, regional and branch team focusing on right product / channel / market input (schemes & consumer promos) approach fitting to local markets requirements Define / Reshape go-to-market approach for Kitchen appliances BU of the region Estimate business opportunities for different segments in Havells Cooktop & Chimney. Analyze local position (regional SWOT) and formulate strategy for desired growth and profitability Build right product road map for KA - in association with respective category marketing teams Define right channel strategy and its growth plan and execute with the help of sales team Define and operate right price positioning, segment by segment, basis competitive benchmark and internal objectives in consultation with category marketing Formulate yearly marketing plan suited for business growth and execute diligently using ROI concept Build cohesive sales team basis new structure to meet defined goal for the region Define and execute the regional sales organizational structure basis new brand strategy. Hire right talent for right position and harness them to give the desired business results Ensure the continuous development of the manpower through timely training interventions (including compliance) Build succession plan for all key positions at the region Drive business & operational excellence in the regions Work closely with the regional cross functional team (including Commercial, logistics and service) to drive operational excellence leading to accelerated business growth, rigorous and timely account reconciliation, targeted collection, forecasting and fulfillment, high level of consumer satisfaction Maintain strategic relationship with key partners and build right planning