Brand Strategist / Creative Director

Responsibilities:

Brand Identity

• Build & maintain Hallstatt’s brand identity
• Develop old-money / royal aesthetic guidelines
• Create brand voice, tone, caption style, storytelling
• Ensure all posts follow premium minimal aesthetic

Content Direction

• Create 30–60 day content calendars
• Decide the direction of Reels and photoshoots
• Write scripts for reels
• Approve all shoots, edits, and final posts
• Work with videographer to bring premium visuals

Campaigns & Creative Ideas

• Build monthly campaign ideas
• Plan special drops in royal themes
• Create luxury-feel visuals & storytelling

Team Coordination

• Guide social media manager
• Direct content creator in shooting styles
• Guide influencer manager on which creators match aesthetic
• Coordinate with performance manager for brand-first ad creatives

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Required Skills:

• Strong aesthetic sense (clean, minimal, luxury)
• Fashion knowledge
• Experience with branding or creative direction
• Good scriptwriting and storytelling
• Understanding of male luxury/premium fashion
• Ability to think visually
• Sharp copywriting skills

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person