Key Responsibilities:
- Develop and execute annual and quarterly marketing plans to achieve retail training revenue, enrolment, and growth targets.
- Own end-to-end demand generation and lead generation across paid, organic, referral, webinar, event, partnership, and community channels.
- Plan, execute, and optimize integrated marketing campaigns across digital channels including paid media, social media, email marketing, SEO, and website.
- Drive webinars, workshops, bootcamps, masterclasses, events, and other engagement initiatives to generate quality leads and registrations.
- Own lead lifecycle management through CRM platforms, including lead tracking, segmentation, nurturing, drip campaigns, and conversion optimization.
- Collaborate with sales, SME’s, training operations, and other stakeholders to improve lead quality, conversion rates, and enrolment outcomes.
- Review and guide the development of marketing content, landing pages, emailers, ad creatives, brochures, and other marketing collateral to ensure quality and effectiveness.
- Monitor and optimize website performance, landing pages, customer journeys, and SEO initiatives to improve traffic, engagement, and conversions.
- Analyze marketing performance, derive actionable insights, and present regular reports on traffic, leads, registrations, enrolments, CPL, CAC, and ROI to leadership.
- Lead, mentor, and manage the marketing team, ensuring effective delegation, execution excellence, stakeholder alignment, and achievement of business objectives.
Requirements (Must-Have):
- 5+ years of experience in B2C marketing, preferably for products, services, or training businesses.
- 3+ years of experience in Education, EdTech, Training, or related industries.
- Proven experience in lead generation, demand generation, and customer acquisition.
- Strong understanding of email, WhatsApp, SMS, social media, webinars, and community-led marketing.
- Hands-on experience with CRM and marketing automation platforms (Lead Squared, Meritto, Zoho, HubSpot, or similar).
- Experience in lead nurturing, drip campaigns, segmentation, and conversion optimization.
- Good understanding of website management, landing pages, conversion funnels, and SEO fundamentals.
- Strong analytical skills with experience in Google Analytics, Looker Studio, and marketing reporting.
- Experience managing cross-functional teams and marketing projects end-to-end.
Good to Have:
- Working knowledge of Google Ads, Meta Ads, and LinkedIn Ads.
- Experience in cloud, technology, certification, or skilling businesses.
- Experience managing webinars, workshops, bootcamps, or community programs.
- Familiarity with AI-powered marketing and automation tools.
- MBA in Marketing or relevant certifications in Digital Marketing, CRM, or Marketing Automation.
Pay: ₹17,000.00 - ₹66,000.00 per month
Work Location: In person
