Brand Marketing Manager

We need a hands-on Healthcare Brand & Marketing Manager who can own the complete branding functionfrom strategy and brand identity to digital marketing, creative production, PR, offline collateral, technology integration, vendor management and performance reporting.

Someone who can manage all above functions through a lean team of specialists and external agencies, rather than someone who is only good at social media, advertising or brand strategy.

Role Title - Brand & Marketing Manager – Healthcare Group

Total experience -

Healthcare marketing -

Leadership experience -

Reporting to -

Roles & Responsibilities:

The candidate does not need to personally perform every specialist task. They must be able to set direction, allocate work, evaluate quality and hold internal staff and external agencies accountable. We have a separate team that does website development, SEO related enhancements.

1. Brand Strategy & Management: Group positioning, brand architecture, brand guidelines, market research, competitor analysis and consistent identity across business verticals

2. Creative & Design: Creative briefs, campaign concepts, graphic design, UI/UX coordination, brand identity and quality control of all creative output

3. Digital Marketing & SEO: Website performance, SEO, content strategy, social media, paid campaigns, lead generation and conversion optimisation.

4. Offline Branding & Collateral: Centre branding, signage, brochures, hospital and laboratory collateral, print production, merchandise and vendor coordination.

5. Public Relations & Outreach: PR strategy, media relationships, healthcare events, outreach programmes, campaign coordination and reputation management.

A. Essential qualifications

• MBA in Marketing, Brand Management or equivalent qualification preferred.
• 8–12 years of relevant marketing experience, including at least 5 years in healthcare, hospitals, diagnostics, pharma, medical devices or a healthcare services network.
• At least 3 years of experience managing a marketing team, agencies or multiple specialist vendors.
• Demonstrated responsibility for brand strategy, digital marketing, creative delivery, campaign execution and marketing analytics.
• Experience managing marketing budgets, agency contracts and return on marketing investment.

B. Industry experience

Someone who has worked with one or more of the following:

• Hospital chains and multispecialty hospitals.
• Diagnostic laboratory chains and pathology businesses.
• Clinic networks and outpatient healthcare services.
• Healthcare groups with multiple brands or business verticals.
• Healthcare technology, medical devices or pharmaceutical companies, provided they also have relevant consumer or healthcare-services marketing experience.