Brand and social media strategist for fashion company

Company Description

Ethnic Elements celebrates the art of traditional Indian handlooms, offering timeless, handcrafted pieces that blend heritage with modern style. Our unique designs showcase the beauty of authentic craftsmanship, bringing the richness of Indian textiles into contemporary fashion. We aim to redefine elegance by combining the traditions of Indian textile artistry with contemporary fashion trends.

Role Description

This is a full-time, on-site role for a Brand and Social Media Strategist located in Bengaluru. The Brand and Social Media Strategist will be responsible for developing and executing social media marketing campaigns, creating and maintaining a cohesive brand voice, optimizing social media content, and managing public relations. Daily tasks will include coordinating and strategizing for various social media platforms, creating content strategies, engaging with the online community, and fostering relationships with influencers and media outlets.

Qualifications

• Social Media Marketing and Social Media Optimization (SMO) skills
• Strong Communication and Public Relations skills
• Experience in developing and implementing Content Strategies
• Proficiency in social media management tools and metrics analysis
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Experience in the fashion industry is a plus