Brand and Communication Specialist

As a Brand and Communications Specialist at ZEISS India, you will play a pivotal role in the planning, execution, and monitoring of brand, product, and digital marketing campaigns within the Marketing function. Your responsibilities will encompass the end-to-end process of comprehending campaign objectives, devising strategic plans, implementing campaigns, and continuously enhancing marketing processes to drive favorable business outcomes. A key aspect of this position involves collaborating closely with cross-functional teams, including horizontal marketing, product teams, and other relevant stakeholders. Your primary objective will be to bolster brand equity, ensure coherent and impactful communication, and optimize the effectiveness of trade shows and events. By leveraging your expertise in marketing communications, gained from 3-5 years of experience in industries like Healthcare, Pharma, Med-tech, or creative agencies in the healthcare domain, you will contribute significantly to ZEISS India's growth and visibility in the ophthalmic market. In this role, proficiency in social media marketing encompassing organic and paid campaigns, web/digital content marketing, SEO, SEM, and other digital platforms is essential. Your academic background in Marketing, Communications, or a related field will further strengthen your ability to drive successful marketing initiatives at ZEISS India. Join us at ZEISS India and be a part of our dynamic team, where your passion for collaboration, strategic thinking, and marketing acumen will be instrumental in shaping the organization's marketing strategies and enhancing its market presence. Your ZEISS Recruiting Team: Upasana Sinal,