ROLES AND RESPONSIBILITIES Drive SKU-wise growth and ensure product availability across all relevant outlets. Implement trade schemes and promotional offers effectively to boost sales. Manage relationships with distributors, retailers, and stockists to ensure smooth operations. Monitor distributor performance, stock levels, and order fulfilment. Resolve on-ground issues and escalate critical concerns to the Area Sales Manager. Ensure regular market visits to cover all key outlets and expand retail footprint. Identify new business opportunities and assist in onboarding new retailers. Maintain beat plans and optimize route coverage for maximum efficiency. Submit daily sales reports, stock updates, and market feedback to the Area Sales Manager. Track competitor activities, pricing, and promotional tactics to inform strategy. Maintain accurate records of sales performance and outlet-level data. Ensure proper product placement, planogram adherence, and POS material deployment. Monitor in-store branding and visibility across General Trade and Modern Trade formats. Support execution of local marketing initiatives and product launches. Attend regular training sessions on product knowledge, sales techniques, and compliance. Adhere to company policies, ethical standards, and operational SOPs. Educate retailers and distributors on product features and trade programs. Coordinate with logistics and supply chain teams to ensure timely delivery and stock replenishment. Collaborate with trade marketing for activation support and promotional execution. Support demand forecasting through accurate market insights.
Bonville Foods Pvt. Ltd. is seeking an experienced Zonal Sales Manager South India to spearhead our expansion across Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, and Kerala. This role demands a strong FMCG sales leader capable of driving high-growth execution, building robust distribution networks, and managing large teams across multiple states. Role & Responsibilities Drive primary and secondary sales targets for the South India zone Lead, mentor, and performance-manage a team of Area Sales Managers and Sales Officers Appoint, onboard, and manage distributors, super-stockists, and wholesale partners Build and execute Go-to-Market strategies for General Trade, Modern Trade, and emerging channels Develop strong relationships with key accounts, retail chains, and regional channel partners Monitor sales performance, budgets, schemes, and competitive activities Collaborate with internal teams (demand planning, marketing, logistics, and finance) to ensure smooth market operations Ensure adherence to SOPs, reporting discipline, coverage KPIs, and market feedback mechanisms Represent the company at regional trade fairs, activations, and B2B meetings , when required Preferred Candidate Profile Graduate; MBA preferred 10–15 years of FMCG/Food industry experience in South India (spreads, snacks, staples, or related categories preferred) Strong distributor and retail network across the southern states Fluency in English + at least one South Indian language (Kannada, Tamil, Telugu, or Malayalam) Proven capability in team leadership, negotiation, and market expansion Willingness to travel extensively across multiple states Perks & Benefits Travel & Daily Allowance as per company policy Diwali Bonus and Performance-Based Commissions Opportunity to lead growth for a fast-scaling FMCG organization
FIND ON MAP