Company Description Bon Journée is a contemporary design house inspired by fashion destinations across the world. From Italian elegance to Tokyo’s minimalism, we craft timeless essentials for the modern man who values quality, finesse and confidence. Role Description We are seeking a dynamic and creative Social Media Marketing Manager to lead our brand presence and manage digital demand generation across platforms. This role will be responsible for strategizing, curating, and managing engaging content that reflects our brand identity, builds community, and drives meaningful engagement with our audience. The ideal candidate is both creative and analytical - someone who understands luxury brand storytelling while keeping a sharp eye on trends and performance metrics. Key Responsibilities Strategy & Planning Develop and execute a comprehensive social media strategy aligned with brand goals. Build content calendars that reflect campaigns, product launches, and cultural moments. Campaign Management Execute customer acquisition as well as retention campaigns. Work closely with PR, marketing, and e-commerce teams to amplify brand storytelling. Content Curation Collaborate with creative teams to produce high-quality visuals, reels, and stories. Ensure content aligns with brand tone, aesthetics, and luxury positioning. Community Management Strategise and help build a community and not just a feed. Engage with followers, respond to comments/messages, and nurture a loyal online community. Analytics & Reporting Track KPIs (reach, engagement, conversions, etc.) and share insights for optimization. Stay updated on social media trends, platform updates, and competitor activity. Qualifications 1–5 years of experience in social media management, preferably in fashion, lifestyle, or luxury sectors . Strong knowledge of Instagram, LinkedIn, Pinterest, and emerging platforms. Proficiency with analytics tools (Meta Business Suite, Google Analytics, etc.) Exceptional copywriting and visual storytelling skills. Ability to balance creativity with data-driven decision making. Strong organizational and communication skills.
Company Description Bon Journée is a contemporary design house inspired by fashion destinations across the world. From Italian elegance to Tokyo’s minimalism, we craft timeless essentials for the modern man who values quality, finesse and confidence. Role Description We are seeking a dynamic and culturally tuned Influencer Marketing Manager to build and scale our creator ecosystem. This role will shape how stylists, trendsetters and creators engage with our world - driving desire , visibility , and demand for our brand. The ideal candidate has strong cultural intuition, understands luxury storytelling, and knows how to turn influencer narratives into meaningful brand momentum. Key Responsibilities Strategy & Planning Develop and execute a creator strategy aligned with brand campaigns, product launches, and cultural moments. Identify nano, micro, and macro creators who embody our brand ethos. Create a structured influencer tiering approach for gifting, paid partnerships, barter opportunities and long-term ambassador programs. Campaign Management Lead influencer-driven campaigns across platforms, driving both awareness and demand. Work closely with marketing, styling, and creative teams to amplify brand storytelling through creators. Build compelling creator briefs with clear narratives, aesthetics, and deliverables. Creator Curation Maintain and grow a strong network of creators, stylists, and talent managers. Facilitate collaborations, product seeding, content approvals, and campaign timelines. Host intimate previews, styling sessions, and creator experiences that bring the brand to life. Community Management Build a creator community that goes beyond one-off posts nurturing long-term advocates. Identify cultural voices and trendsetters who naturally align with our aesthetic and philosophy. Analytics & Reporting Track performance metrics (reach, engagement, clicks, conversions, sentiment). Evaluate ROI across influencer tiers and optimize strategy based on insights. Stay updated on creator trends, emerging platforms, and shifting content patterns. Qualifications 1–5 years of experience in influencer marketing, talent partnerships, or creator management — preferably in fashion, lifestyle, or luxury. S trong understanding of Instagram, YouTube, and emerging content platforms Proficiency with analytics tools (Meta Business Suite, Google Analytics, etc.) Exceptional taste and cultural awareness with an instinct for selecting creators who align with luxury brands. Strong c ommunication, negotiation, and organizational skills. Passion for storytelling, visual aesthetics, and luxury fashion culture.