Core responsibilities Strategy and planning: Develop and implement sales and marketing strategies aligned with company objectives. Market research: Conduct research to identify customer needs, market trends, and competitor activities. Campaign management: Create and manage marketing campaigns across digital and traditional channels, including social media, to promote products or services. Sales and lead generation: Identify new leads, nurture customer relationships, and close deals through presentations and negotiations. Data analysis and reporting: Track sales activities, analyze performance metrics, and generate reports on campaign effectiveness and sales forecasts. Customer relations: Maintain and expand customer relationships by addressing their needs, handling complaints, and gathering feedback. Collaboration: Work with other departments, such as product development and customer support, to ensure a coordinated and effective approach. Common requirements Education: Typically a Bachelor's degree in Marketing, Advertising, Sales, or a related field. Experience: Proven work experience in a similar sales or marketing role. Skills: Strong oral and written communication skills. Proficiency in Microsoft Office and CRM software. Excellent negotiation and sales skills. Analytical and strategic thinking. Leadership and project management abilities. Ability to work both independently and as part of a team