Role & responsibilities Design and execute marketing campaigns across multiple channels Perform cold calling and follow-ups to nurture leads and drive conversions.Work on email outreach and drip campaigns to target potential clients. Conduct competitive analysis to understand market trends and refine marketing strategy. Generate quality leads through both inbound and outbound marketing tactics. Coordinate with the Sales team to ensure marketing-qualified leads (MQLs) are properly handed off. Use CRM tools to track and manage leads and campaign performance. Regularly analyze campaign performance and suggest improvements.