Best Sellers Cochin Pvt. Ltd

Job Purpose: To drive business growth and market penetration for Franke-Faber kitchen appliances in the assigned territory through effective channel sales management, dealer development, ISD monitoring, retail merchandising, and inventory control. The role requires a proactive, target-driven professional capable of building strong dealer networks and ensuring brand visibility and consistent sales performance in the assigned districts. Key Responsibilities: 1. Channel Sales Development Achieve assigned sales targets for the territory (primary & secondary). Expand the existing dealer network by identifying and onboarding new channel partners. Conduct regular field visits to understand market dynamics and competitor activity. Implement local promotional strategies in line with brand campaigns. 2. Dealer & Distributor Relationship Management Build and maintain strong, long-term relationships with existing dealers/distributors. Conduct regular business reviews and support dealers in achieving monthly targets. Ensure timely collection of payments and manage credit limits as per company policy. Address partner concerns and provide business support as needed. 3. ISD (In-Store Demonstrator) Monitoring Supervise ISDs deployed at key dealer counters and ensure product knowledge, grooming, and performance standards are maintained. Conduct regular audits and on-the-job training for ISDs to improve customer engagement and conversion rates. Track ISD productivity using defined KPIs and prepare periodic reports for management. 4. Display & Visual Merchandising Ensure availability of Franke-Faber product displays at all active counters. Implement and monitor in-store branding and POSM compliance. Collaborate with the marketing team to execute display upgrades, new planograms, or branding activations. 5. Inventory & Stock Management Coordinate with the supply chain and dealer partners for inventory forecasting and replenishment. Avoid stockouts or overstock situations by maintaining ideal stock levels. Track and manage aging stock, returns, and slow-moving inventory. 6. Market Intelligence & Reporting Gather and report market trends, competitor pricing, schemes, and new product launches. Submit timely reports such as daily sales updates, weekly sales forecasts, and monthly performance summaries. Provide actionable insights to the sales and product teams to enhance regional performance. 7. Training & Product Knowledge Train dealer sales staff and ISDs on product features, USP, and selling techniques. Organize product demos and customer education events in coordination with marketing. Key Performance Indicators (KPIs): Achievement of monthly/quarterly/annual sales targets. Dealer satisfaction and engagement scores. ISD performance metrics. Display & branding compliance score. Collection efficiency and credit control. New dealer onboarding and territory expansion. Qualifications & Experience: Bachelor's degree (preferably in Business, Marketing, or related field). MBA preferred. 3 to 6 years of experience in channel sales, dealer/distributor management, or retail appliance sales (FMCG or Consumer Durables preferred). Proven experience in managing territories and achieving sales goals. Familiarity with kitchen appliances or home electronics market is an added advantage. Skills & Attributes: Strong communication, negotiation, and interpersonal skills. Self-motivated with a target-oriented mindset. Ability to work independently and manage multiple priorities. Proficient in MS Office (Excel, PowerPoint) and CRM tools. Willingness to travel extensively across assigned districts. Job Type: Full-time Pay: ₹30,000.00 - ₹45,000.00 per month Benefits: Cell phone reimbursement Health insurance Provident Fund Work Location: In person