BB enterprise

Job Title: Performance Marketing Specialist Company: B.B. Enterprise Location: On-site, Chandni Chowk, Delhi, India Position Type: Full-Time, Permanent Reports to: Company Owner Job Summary B.B. Enterprise, an established leader in the eyewear industry for over two decades, is seeking a results-oriented Performance Marketing Specialist to manage our company's expansion into digital commerce. The successful candidate will be responsible for the strategic development, hands-on management, and rigorous optimization of all paid media campaigns, primarily across Google Ads and Meta Ads. This role requires a highly analytical individual who can effectively manage an advertising budget to drive measurable growth in B2B leads and B2C e-commerce sales. Essential Duties & Responsibilities: Campaign Strategy & Management: Develop and execute comprehensive paid media strategies aligned with business objectives for both B2B wholesale and B2C retail channels. Platform Execution: Perform daily, hands-on management and optimization of campaigns within Google Ads and Meta Ads . Budgetary Control: Manage the monthly advertising budget with a focus on maximizing Return on Ad Spend (ROAS) and minimizing Cost Per Lead/Acquisition (CPL/CPA). Data Analysis & Reporting: Monitor, analyze, and report on campaign performance using Google Analytics (GA4) and other relevant platforms. Develop and maintain performance dashboards for leadership review. A/B Testing & Optimization: Implement a structured testing framework for ad copy, creative assets, audience segmentation, and landing pages to ensure continuous performance improvement. Keyword & Audience Research: Conduct in-depth keyword and audience research to identify new opportunities and refine targeting strategies. Funnel Optimization: Collaborate with the team to analyze the conversion funnel and provide recommendations for improving landing page and website performance. Qualifications & Requirements Minimum Qualifications: A minimum of 2 years of direct, hands-on experience managing performance marketing campaigns. Demonstrable, in-depth expertise in managing Google Ads and Meta Ads platforms. Proven proficiency with Google Analytics (GA4). Strong quantitative and analytical skills, with the ability to interpret data and make data-driven decisions. Experience managing and being accountable for a monthly advertising budget. Preferred Qualifications: Experience with e-commerce marketing, specifically on the Woo Commerce platform. Prior exposure to B2B lead generation campaigns. Knowledge of fundamental On-Page SEO principles. Basic skills in graphic design or video editing for the creation of ad creatives. Experience with Google Tag Manager. Familiarity with CRM and email marketing platforms. Job Types: Full-time, Permanent Pay: From ₹15,000.00 per month Work Location: In person