Digital Marketing Manager Location : Remote / Hybrid / Kolkata Employment Type : Full-Time Salary Range : No bar for the right candidate Application Deadline : October 15, 2025 About Bangla Biswa Bangla Biswa (banglabiswa.com) is a rapidly growing e-commerce platform specializing in authentic Bengali ethnic wear, including sarees, sherwanis, bridal and groom outfits, and festive collections. We celebrate the rich heritage of Bengal by ethically sourcing products from skilled artisans and weavers, delivering tradition with a modern touch. With free shipping across India, a price-match guarantee, we’re dedicated to exceptional customer experiences. Join us to drive our growth in the Indian market and bring Bengali fashion to every corner of the country! Job Overview We’re looking for a dynamic Digital Marketing Manager based in India to lead our online sales growth. You’ll craft and execute targeted marketing strategies to drive traffic, boost conversions, and increase sales, with a focus on achieving the monthly sales target in India’s vibrant ethnic wear market. This role is critical for expanding our presence during cultural events like Durga Puja, weddings, and other festivals, connecting with Indian audiences through localized campaigns. Key Responsibilities Campaign Management : Design and manage digital marketing campaigns across SEO, PPC (Google Ads, Meta Ads), email marketing, and social media platforms (Instagram, Facebook, WhatsApp Business, Pinterest) tailored to Indian audiences. Localized Content Strategy : Work with content creators to produce culturally relevant content (e.g., reels showcasing sarees during festivals, blogs on Bengali wedding trends) that resonates with Indian customers. Analytics & Optimization : Leverage tools like Google Analytics, Meta Ads Manager, or MoEngage to track KPIs (e.g., customer acquisition cost, return on ad spend, conversion rates), A/B test campaigns, and reduce cart abandonment rates. Social Media & Influencer Partnerships : Manage social media channels and collaborate with Indian influencers in fashion, lifestyle, or cultural niches to drive brand awareness and sales. Focus on platforms popular in India like Instagram and YouTube. Retargeting & Retention : Implement retargeting campaigns and email/SMS/WhatsApp flows to recover abandoned carts and build customer loyalty, emphasizing repeat purchases for festive seasons. Budget Management : Allocate marketing budgets effectively to maximize ROI, prioritizing high-impact channels for India’s e-commerce market. Market Research : Stay updated on Indian fashion trends, competitor strategies, and regional preferences (e.g., demand for Banarasi vs. Kanjivaram sarees) to position Bangla Biswa as a market leader. Qualifications Experience : 3-5 years in digital marketing, preferably in e-commerce, fashion, or retail, with a focus on the Indian market. Proven success in driving online sales. Skills : Expertise in SEO, PPC, email marketing, and social media advertising, with a focus on India-specific platforms and trends. Proficiency with tools like Google Analytics, Google Ads, Meta Ads Manager, Razorpay analytics, or similar platforms. Strong analytical skills to interpret data and optimize campaigns for Indian audiences. Familiarity with e-commerce platforms like Shopify, WooCommerce, or Magento. Experience with content tools (e.g., Canva, Adobe Suite) for creating localized visuals is a plus. Cultural Fit : Deep understanding of Indian culture, especially Bengali traditions, and passion for ethnic fashion (sarees, sherwanis, etc.). Ability to connect with customers during festivals and occasions. Soft Skills : Creative, data-driven, excellent communicator (fluent in English; Hindi/Bengali proficiency is a plus), and able to thrive in a fast-paced startup environment. Education : Bachelor’s degree in marketing, business, or related field (or equivalent experience). Nice-to-Haves Experience with influencer marketing in India’s fashion or lifestyle space (e.g., working with regional influencers or bloggers). Knowledge of Bengali culture or the ethnic wear market in India. (Not mandatory) Familiarity with India-specific tools like Razorpay, MoEngage, or CleverTap for payments and customer engagement. Basic graphic design or video editing skills for quick, localized content creation. Why Join Bangla Biswa? Impact : Shape the growth of a culturally significant e-commerce brand rooted in Bengal’s heritage. Flexibility : Remote work with a passionate, collaborative team. Growth : Opportunity to lead marketing initiatives and grow into a leadership role as we scale. Perks : Competitive salary, performance-based incentives, and exclusive discounts on our ethnic collections. We are creating a core team for now.
Location: Remote / Hybrid (Kolkata) Company: Bangla Biswa Co. About Us Bangla Biswa (banglabiswa.com) is a rapidly growing e-commerce platform specializing in authentic Bengali ethnic wear, including sarees, sherwanis, bridal and groom outfits, and festive collections. We celebrate the rich heritage of Bengal by ethically sourcing products from skilled artisans and weavers, delivering tradition with a modern touch. With free shipping across India, we’re dedicated to exceptional customer experiences. Join us to drive our growth in the Indian market and bring Bengali fashion to every corner of the country! Our mission is to empower artisans, brands, and entrepreneurs by connecting them to a global audience with authenticity and pride with our finest art of festival clothing. We are expanding our team to include a Sales Growth Expert who will lead our digital sales initiatives, drive e-commerce growth, and optimize revenue channels across platforms. Role Overview The End-to-End Sales Growth Expert will be responsible for driving sales performance across all digital and offline touchpoints. You will craft strategies to increase customer acquisition, retention, and revenue growth, leveraging performance marketing, omnichannel sales tactics, and data-driven insights. Key Responsibilities Develop and execute comprehensive sales strategies to achieve monthly and quarterly revenue targets. Identify new e-commerce opportunities and partnerships to enhance brand reach and sales performance. Optimize digital sales funnels, improving conversion rates and reducing acquisition costs. Lead omnichannel sales initiatives—integrating online, marketplace, and retail experiences. Collaborate with marketing and creative teams to align promotional campaigns with sales objectives. Analyze performance data to identify trends, insights, and actionable improvements. Manage customer lifecycle strategies—retention, re-engagement, and loyalty campaigns. Drive performance marketing efforts (paid ads, retargeting, SEO, and affiliate programs). Build relationships with key accounts, vendors, and distribution partners. Key Skills & Expertise Proven experience in Digital Sales , E-commerce Growth , or Performance Marketing . Strong understanding of Revenue Optimization and Conversion Strategy . Experience with sales analytics tools (Google Analytics, Meta Ads Manager, Shopify Analytics, etc.). Knowledge of Omnichannel Sales models and customer journey mapping. Excellent communication, negotiation, and relationship-building skills. Strategic thinker with the ability to execute under tight deadlines. Qualifications Bachelor’s or Master’s degree in Business, Marketing, or a related field. 3+ years of experience in e-commerce sales, digital marketing, or business development. Experience with fashion, culture, or lifestyle brands is a plus. Why Join Bangla Biswa Be part of a purpose-driven brand bridging tradition with innovation. Opportunity to shape sales strategy and scale a growing digital commerce platform. Collaborative work environment with creative and passionate professionals. Competitive compensation and performance incentives. Salary + Sales % How to Apply Send your resume and a short note on your relevant experience to: 📩 hr @banglabiswa.com At Bangla Biswa, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants from all backgrounds, nationalities, and ethnicities. Visit 🌐 www.banglabiswa.com