Roles and Responsibilities Manage sales performance by achieving monthly targets, identifying new business opportunities, and expanding existing customer relationships. Develop and execute strategies to increase market share through effective distribution management, promotional activities, and product launches. Collaborate with cross-functional teams to drive growth initiatives such as category management, shopper marketing, and trade activation programs. Analyze market trends, competitor activity, and customer needs to inform sales strategy and optimize operations. Ensure compliance with company policies, procedures, and regulatory requirements.