Job Title: Senior Head of Growth Marketing (International Logistics & AI) Location: Chennai (Hybrid/On-site) Reporting to: CEO, Axe Global Target Markets: Europe (Spain, Benelux) & USA 1. THE MISSION You are not a traditional marketer. You are the architect of a "Revenue Leakage Discovery Engine." Your goal is to oversee the generation of 13,500 Marketing Qualified Leads (MQLs) annually by positioning Axe Global as the only "Managed AI Operations" partner that can solve the cash-flow crisis for European and US hauliers. You will lead the transition from Phase 1 (Hauliers) to Phase 2 (The "Reverse Pitch" to Shippers). 2. CORE RESPONSIBILITIES * Strategic Growth Leadership: Design and execute the "Wedge Strategy"—using "Revenue Leakage Audits" to gain access to prospect data (PODs/Invoices) before a contract is signed. * Multi-Persona Campaign Management: Build personalized funnels for three distinct personas: The CEO (Cash flow/DSO), the Ops Manager (Driver compliance), and the Finance Head (AP Automation/Overcharges). * AI-Driven Intent Monitoring: Set up and manage systems to monitor "Stress Signals" in the market (e.g., FMCSA score drops in the US, new eFTI regulations in Europe) to trigger automated, highly relevant outreach. * Team Orchestration: Lead a Chennai-based hub of 7 professionals, including AI Sales Development Reps (SDRs), Content Specialists, and Data Analysts. * Market Intelligence: Stay ahead of regional regulations such as the Spanish Ley de Morosidad and Ley Crea y Crece to ensure our messaging remains a "burning platform" for prospects. 3. THE PROFILE (REQUIRED QUALIFICATIONS) * Experience: 10+ years in B2B Growth Marketing or Demand Generation, specifically for SaaS, ITeS, or Fintech products serving International Markets (EU/US). * Domain Expertise: Deep understanding of the Logistics & Supply Chain ecosystem. If you don't know what a CMR, POD, or DSO is, this is not the role for you. * Tech Stack Mastery: Expertise in AI-augmented sales tools (HubSpot/Salesforce), LinkedIn Sales Navigator, and Intent Data platforms (6sense/ZoomInfo). Experience with "Human-in-the-loop" AI extraction is a plus. * Analytical Mindset: You manage by the numbers. You must be able to demonstrate how you have scaled lead volume while maintaining a low Customer Acquisition Cost (CAC). * Cultural Fluency: Ability to coach SDRs on the nuances of European business etiquette vs. the high-directness of the US trucking market. 4. KEY PERFORMANCE INDICATORS (KPIs) * Lead Velocity: Delivering 1,100+ MQLs per month across targeted ICPs. * Conversion Quality: Maintaining a 10% MQL-to-Meeting conversion rate. * Revenue Recovery Impact: Successful execution of "Zero-Cost Audits" that lead to core service adoption. * Market Penetration: Achieving the target of 135 new ICP wins within the first 12 months. Why This Role? This is a rare opportunity to build a global growth engine from Chennai using a proprietary AI framework . You won't just be sending emails; you will be solving the "unstructured data gap" that has plagued the logistics industry for decades.
Location: [Remote/Hybrid - Chennai] The Mission We are a startup solving the most critical problem in the European and US transport sectors: Liquidity and Administrative Friction. The logistics industry is the backbone of the global economy, yet it remains buried in manual paperwork and delayed payment cycles. We provide a hybrid AI + Managed Services solution that automates the back-office for large-scale hauliers, turning operational data into immediate financial health. We are looking for an SDR who wants to be more than a "caller"—you will be a diagnostic consultant helping business owners reclaim their margins. The Role: Strategic Outreach As our first SDR, you will work directly with the leadership team to penetrate the mid-to-large market transport sector. You aren't selling a "nice-to-have" software; you are selling a solution to a cash-flow crisis. Key Responsibilities: Strategic Prospecting: Identify and engage C-suite executives and owners of asset-heavy transport companies. Consultative Discovery: Conduct "Diagnostic Calls" to identify administrative bottlenecks, revenue leakage, and DSO (Days Sales Outstanding) issues. Pipeline Ownership: Manage the full top-of-funnel process, from initial research to qualified meeting handover. Market Intelligence: Act as our eyes and ears on the ground, collecting data on regional regulatory pressures and competitor technology gaps. What We’re Looking For The "Logistics DNA": You understand (or are eager to master) the complexities of freight billing, compliance, and the pressure of thin margins. Business Acumen: You can talk comfortably about "Cash Flow," "DSO," and "Operational Overhead" with a CEO. High Output / High Autonomy: You thrive in a "Stealth Mode" environment where processes are being built in real-time. Multilingual (Preferred): Proficiency in [Specify: Spanish/Dutch/French] is a significant plus for our European expansion. Why Join Us? Total Discretion: We operate in stealth to maintain our competitive edge. You will be part of an inner circle building a disruptive model from the ground up. The "Zero-to-One" Experience: You won't just follow a script; you will help write the playbook for our global rollout. Incentives: Competitive base salary + an aggressive, uncapped commission structure tied to high-value pipeline generation.