Associate Group Head - Social Media

Experience Level : 5 - 6 Years (3 years in Agency set-up)
Job Overview :- We are seeking an experienced and strategic-minded Group Head of Social Media to lead our client-based social media team.- This role requires a dynamic individual who can ideate and execute effective social media campaigns giving great results that meet with client's objectives, foster a cohesive team environment, and cultivate strong client relationships.- The ideal candidate should possess a deep understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills.Job Description :Ideation and Strategy of Campaigns :- Develop innovative and tailored integrated marketing strategies that align with client's objectives, target audiences, and industry trends.- Lead brainstorming sessions to generate creative campaign ideas, considering various platforms, formats, and engagement techniques.- Collaborate with the creative team to conceptualize engaging content that resonates with the intended audiences.Team Management :- Lead, mentor, and inspire a team of social media account managers and executives.- Set clear performance expectations, provide regular feedback, and conduct performance evaluations.- Foster a collaborative and innovative team culture that encourages the sharing of ideas and professional growth.Client Management :- Develop and maintain strong relationships with the clients through regular communication, meetings & strategic interaction.- Clearly understand clients' goals, needs, and expectations and ensure that marketing strategy media strategies align with their business objectives.- Present campaign proposals, strategies, and other integrated marketing reports to clients in a compelling and informative manner.- Proactively address client concerns, feedback, and requests to ensure their satisfaction and long-term partnership.Requirements :- Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).- 5-6 years of proven experience in social media management within a client-based agency or related environment. (With minimum 3 years of agency experience).- Demonstrated success in devising and executing impactful social media strategies for a variety of clients.- Profound understanding of social media platforms, algorithms, content formats, and best practices.- Proven track record of generating exceptional results via integrated marketing strategies (online + offline) must have.- Strong analytical skills to interpret data and insights for continuous campaign optimization.- Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients.- Proven leadership skills with experience in managing and developing high-performing teams.- Adept at managing multiple client relationships simultaneously and adept at handling client feedback and expectations.- Experience in presenting campaign strategies and performance reports to clients.- Detail-oriented, organized, and able to meet tight deadlines in a fast-paced environment.- Creative thinker with the ability to ideate innovative and tailored campaigns that drive engagement.- In-depth knowledge of the broader marketing landscape and how social media integrates into comprehensive strategies.