Job
Description
As an Assistant Brand Manager for Franchise Hotels based in Chennai, your role involves supporting the Brand Manager in enhancing the franchise hotel brand's consistency, visibility, and guest engagement. You will play a key part in designing and executing brand strategies, campaigns, and partnerships that align with overall commercial goals and drive franchisee success. Key Responsibilities: - Assist in developing and implementing brand-building strategies and campaigns tailored for franchise hotels, including digital, print, and in-office initiatives. - Coordinate with creative agencies and internal teams to deliver consistent brand messaging and hospitality experiences. - Conduct market research on Chennai and South India travel trends, target segments, and competitors to guide brand positioning. - Monitor franchise performance metrics and present monthly brand-impact insights. - Work closely with franchise owners, hotel GMs, sales, F&B, and operations to ensure accurate brand execution in marketing collateral, in-office promotions, and guest communications. - Facilitate internal brand briefings to align teams on campaigns, style guides, and customer touchpoints. - Assist in managing franchise social media channels and digital ads (organic & paid) for brand awareness and engagement. - Track digital KPIs (impressions, engagement, conversions) and support content planning. - Support brand collateral production by working with vendors and agencies, monitoring quality, timelines, and adherence to brand guidelines. - Help track marketing expenditures, ensuring campaigns meet ROI targets in consultation with the Brand Manager. - Prepare monthly reports on brand campaign performance, market trends, ROI metrics, and upcoming action plans. - Present findings to the Brand Manager and market stakeholders for continuous optimization. Qualifications Required: - Minimum of 6 years of experience in brand management or marketing. - Strong understanding of digital marketing, social media, and market analysis. - Excellent communication and collaboration skills to work effectively with internal and external teams. - Ability to manage budgets and track marketing expenditures. - Proficiency in preparing and presenting reports to stakeholders. (Note: Additional details about the company were not provided in the job description.) As an Assistant Brand Manager for Franchise Hotels based in Chennai, your role involves supporting the Brand Manager in enhancing the franchise hotel brand's consistency, visibility, and guest engagement. You will play a key part in designing and executing brand strategies, campaigns, and partnerships that align with overall commercial goals and drive franchisee success. Key Responsibilities: - Assist in developing and implementing brand-building strategies and campaigns tailored for franchise hotels, including digital, print, and in-office initiatives. - Coordinate with creative agencies and internal teams to deliver consistent brand messaging and hospitality experiences. - Conduct market research on Chennai and South India travel trends, target segments, and competitors to guide brand positioning. - Monitor franchise performance metrics and present monthly brand-impact insights. - Work closely with franchise owners, hotel GMs, sales, F&B, and operations to ensure accurate brand execution in marketing collateral, in-office promotions, and guest communications. - Facilitate internal brand briefings to align teams on campaigns, style guides, and customer touchpoints. - Assist in managing franchise social media channels and digital ads (organic & paid) for brand awareness and engagement. - Track digital KPIs (impressions, engagement, conversions) and support content planning. - Support brand collateral production by working with vendors and agencies, monitoring quality, timelines, and adherence to brand guidelines. - Help track marketing expenditures, ensuring campaigns meet ROI targets in consultation with the Brand Manager. - Prepare monthly reports on brand campaign performance, market trends, ROI metrics, and upcoming action plans. - Present findings to the Brand Manager and market stakeholders for continuous optimization. Qualifications Required: - Minimum of 6 years of experience in brand management or marketing. - Strong understanding of digital marketing, social media, and market analysis. - Excellent communication and collaboration skills to work effectively with internal and external teams. - Ability to manage budgets and track marketing expenditures. - Proficiency in preparing and presenting reports to stakeholders. (Note: Additional details about the company were not provided in the job description.)
