Assistant/ Associate Professor MBA

GRG School of Management Studies
(PSGR Krishnammal College for Women, Coimbatore)

Faculty Recruitment – 2025 - 2026

Assistant Professor / Associate Professor – Digital Marketing (MBA Department)

The School of Business at GRG School of Management Studies, one of the leading management schools in South India, invites applications from highly qualified and experienced professionals for the position of Assistant Professor / Associate Professor in Marketing with specialization in Technology and Digital Media.

We seek an academic leader with strong expertise in Digital Marketing and a proven record of teaching, research, and institutional contribution. Candidates with a passion for excellence in management education and immediate availability will be given preference.

Responsibilities

a) Teach postgraduate-level courses in Marketing, including Marketing Management, Consumer Behavior, Market Research, and Digital Marketing.

b) Develop innovative curricula, design syllabi, and manage academic approval processes.

c) Plan and monitor the Academic Calendar and coordinate with the Controller of Examinations.

d) Engage in high-quality research, publish in reputed journals, and secure research grants.

e) Guide and mentor postgraduate students in projects, dissertations, and industry-linked assignments.

f) Foster industry collaboration through live projects, guest lectures, and placement initiatives.

g) Contribute to institutional development through committee work and academic administration.

Qualifications

• Ph.D. in Marketing or a related field (mandatory).
• Minimum 10 years of teaching, research, or industry experience in relevant areas.
• Strong expertise in Digital Marketing tools (Google Analytics, Ads, SEMrush, Canva, Hootsuite, etc.).
• Research publications in peer-reviewed national and international journals.
• Professional certifications (Google Analytics, Facebook Blueprint, HubSpot, etc.) and industry experience are desirable.

Subjects to be Handled

• SEO & SEM, Social Media Marketing & Analytics
• Content Marketing & Strategy
• Web Analytics & Data-Driven Marketing
• E-Commerce & Digital Business Models
• Email & Mobile Marketing, Online Reputation Management (ORM)
• Digital Marketing Strategy & Campaigns, Pay-Per-Click (PPC) Advertising

Career Growth & Opportunities:The institution offers a vibrant ecosystem that encourages faculty to take leadership in research, consultancy, international collaborations, and industry-driven initiatives and professional development support.

Campus & Infrastructure Advantage: Smart classrooms, research facilities, incubation centre, and digital infrastructure.

Compensation & Benefits

Pay Scale: As per institutional norms

Job Type: Full-time, Permanent

Location: Coimbatore (In-person)

Application Process

Interested candidates may apply by sending: A cover letter outlining qualifications and interest. A detailed Curriculum Vitae (CV) to [email protected] with the subject line:
“Marketing Assistant Professor Application”. Shortlisted candidates will be invited for an interview and teaching demonstration. Immediate joiners will be given preference

Application Deadline: October 10, 2025

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹70,000.00 per month

Benefits:

• Provident Fund

Work Location: In person