AskPaisa

As a Growth & Performance Marketing Lead at AskPaisa, you will take full ownership of the digital marketing strategy to drive both organic and paid growth. Your expertise in SEO, Google Ads, and the Google ecosystem will be crucial in scaling user acquisition and brand visibility. This equity-only position is ideal for someone looking to join a mission-driven startup early on, take real ownership, and contribute to long-term value creation. Responsibilities: - Lead and implement a complete SEO strategy (technical, on-page, off-page) for sustained organic growth - Manage and optimize Google Ads campaigns across search, display, and video formats - Oversee SEM initiatives aligned with funnel stages and customer acquisition cost goals - Configure and maintain GA4, Google Tag Manager, and Search Console for accurate performance tracking - Conduct keyword research, optimize landing pages, and run A/B tests to improve conversions - Collaborate with product, content, and design teams to align on messaging and growth priorities - Build and maintain dashboards to track key growth metrics and campaign performance Requirements: - 8+ years of digital marketing experience, with exposure across sectors like fintech, retail, SaaS, or consumer platforms - Deep hands-on experience with SEO, SEM, and Google Ads campaign management - Strong understanding of the Google marketing stack: GA4, Tag Manager, Search Console - Proven track record in reducing CAC, improving ROAS, and growing organic traffic - Comfortable with data-led decision-making and fast, iterative experimentation - Strong communication skills and a collaborative, self-directed work style,