Develop, implement, and manage social media strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube to enhance brand awareness and engagement Create and schedule original content including graphics, videos, and copy tailored to specific audiences Monitor and analyze campaign performance using tools like Google Analytics and platform insights to optimize reach and conversions Engage with followers, respond to comments/messages, and manage online communities to foster positive relationships Stay updated on the latest social media trends, algorithm changes, and best practices to maintain relevance and competitiveness Collaborate with marketing, design, and sales teams to align social media efforts with broader campaigns and business goals Conduct competitor analysis and generate detailed reports to assess effectiveness and recommend improvements