Job Summary: We are seeking a highly motivated and results-driven Digital Marketing Executive with 2 years of hands-on experience in executing and managing digital marketing campaigns. The ideal candidate should have a solid understanding of digital marketing tools, SEO/SEM strategies, content marketing, social media, and performance analysis. Role & responsibilities Develop, implement, and manage digital marketing campaigns across channels (Google Ads, Facebook, Instagram, LinkedIn, etc.) Optimize content for websites and social networking platforms such as Facebook, Twitter, Instagram, Google+, etc. Track and analyze website traffic flow and provide regular internal reports using tools like Google Analytics and Search Console. Manage and improve lead generation campaigns, measuring results and KPIs. Conduct keyword research and implement SEO/SEM best practices. Collaborate with the design and content teams to create landing pages and optimize the user experience. Plan and execute email marketing campaigns, newsletters, and promotional activities. Stay up to date with the latest digital trends, tools, and best practices.