Role & responsibilities We are looking for a proactive and skilled Senior Digital Marketing Executive to join our team as an individual contributor . The ideal candidate should have hands-on experience in end-to-end digital marketing , including content planning and management , basic graphic designing , and performance-based campaigns across channels. This role requires a self-starter who can take complete ownership of strategy, execution, and optimization of digital marketing efforts. Plan, execute, and optimize end-to-end digital marketing campaigns across channels (Google, Facebook, LinkedIn etc.) Manage SEO/SEM , including keyword research, on-page and off-page SEO, and paid campaigns (Google Ads, Display Ads, YouTube Ads) Run and manage email marketing campaigns , automation flows, and audience segmentation Manage and grow the brand's presence across social media platforms , with regular content planning and campaign execution Drive performance marketing with a strong focus on lead generation, ROI, and conversion optimization Monitor campaign performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager , etc. Create and present monthly marketing reports with insights and actionable strategies Stay updated with digital marketing trends, tools, and best practices Preferred candidate profile Bachelors degree in Marketing, Communication, or related field Min 3 years of experience in digital marketing as an individual contributor Proficiency in Google Ads, SEO tools (SEMrush, Ahrefs), Facebook Ads Manager , and email automation platforms Experience with content management systems (e.g., WordPress, HubSpot CMS) Ability to create basic creatives using Canva, Adobe Photoshop, Illustrator , etc. Strong content planning skills Excellent analytical, problem-solving, and communication skills Self-motivated and able to work independently