Application Developer-Adobe Analytics

Introduction

Your Role And Responsibilities

• As an Application Developer at IBM, you'll work with clients to co-create solutions to major real-world challenges by using best practice technologies, tools, techniques, and products to translate system requirements into the design and development of customized systems. In your role, you will be responsible for:
• Adobe Analytics
• Implement and configure Adobe Analytics for tracking user interactions on websites and mobile applications.
• Set up and manage eVars, props, and events for capturing data.
• Deploy Adobe Analytics using Tag management solutions and ensure the accurate collection of data.
• Collaborate with developers to implement data layers and custom tagging solutions.
• Maintain and update tags across web and mobile platforms as required by new campaigns or tracking needs.
• Optimize the tagging setup for performance and data accuracy
  

Preferred Education

Required Technical And Professional Expertise

• Minimum 5-9 years of experience working Adobe Target and good understanding of Adobe Marketing Cloud technologies3+ years working with A/B testing and site personalization efforts, preferably leveraging Adobe Target as a platform.
• Working experience in HTML, Java script and CSS. Adobe Target Certification is must
• Deliver against the website optimization and customized experience strategies across the website and other touch points.
• Configure, administer, and operate Adobe Target to build multi-channel campaigns
  

Preferred Technical And Professional Experience

• Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy
• Drive technical effort working with IT partners, site management and creative to ensure timely execution of testing and/or personalization cadence.
• Develop JavaScript, CSS, and HTML