Company Description APAR Cable Solutions is India's leading cable manufacturer, known for its technological prowess and quality products and services. With two world-class manufacturing facilities in Gujarat, India, we specialize in LV/MV/HV XLPE Power cables, Building and Flexible House wires & cables, Elastomeric cables, E-Beam Irradiated cables, Optic Fiber cables, and Specialty hybrid cables. APAR Industries Limited operates across 125+ countries and holds leadership positions in its business segments including Speciality Oils, Conductors, Cables, Lubricants, Speciality Automotives, and Polymers. Our innovation-first mindset and customer-focused approach have made us a trusted name globally in the industry for over six decades. Role Description This is a full-time on-site role for an Assistant Sales Manager based in Patiala. The Assistant Sales Manager will be responsible for supporting the sales team, managing client relationships, and identifying new business opportunities. Daily tasks include preparing sales reports, coordinating with different departments, assisting in sales presentations, and ensuring customer satisfaction. The role also involves market research and analysis to support strategic planning efforts. Qualifications \n Sales Management and Client Relationship skills Market Research and Business Development skills Report Preparation and Data Analysis skills Excellent Communication and Presentation skills Strong organizational and multitasking abilities Proficiency in Microsoft Office Suite Bachelor’s degree in Business Administration, Marketing, or related field Experience in the cable manufacturing industry is a plus