Job Overview We are seeking a dynamic and creative Social Media & Influencer Marketing Manager to manage our clients presence across social media platforms, while also leading influencer outreach, community engagement, and digital lead generation campaigns. The ideal candidate should have a strong understanding of social platforms, content planning, influencer collaborations, and performance analysis. Job Responsibilities: Social media Manage the planning and smooth execution of social media marketing and lead generation tasks by working closely with internal teams. Track and improve key performance metrics using different tools and platforms. Create and manage a content calendar for platforms like social media, blogs, and websites. Build strong relationships with clients by understanding their goals and acting as their main contact for all queries and feedback. Write and manage engaging content for websites, emails, social media, blogs, and ads, keeping the brands tone consistent. Take ownership of content performance, increasing brand reach + engagement and streamline the content creation process. Lead social media strategy and explore new platforms to grow the companys digital and social presence. Understand the target audience deeply and use that insight to guide audience mapping and targeting across owned and external digital platforms. Analyse what drives performance in campaigns to help improve future results and support yearly marketing plans and sales forecasts. Influencer Marketing: Identify, Evaluate & Establish contact with the potential influencers and KOLs. Manage end to end influencer/KOL partnerships contract negotiations, contract finalisation, content briefing and execution, understanding the content produced and its alignment to the brand requirement and performance analysis and reporting. Monitor and report on campaign performance metrics, providing insights and recommendations for optimisation. Ensure all influencer/KOL content is in line with brand guidelines and adheres to legal and ethical standards. Guide the discussion on product and brand integration in influencers/KOL's content. Proposing and leading influencer/KOL program for overall brand awareness Developing business, driving communication strategies and assisting clients with future campaign planning. An ideal candidate should have: Minimum experience of 5-6 years in social media and Influencer Marketing Excellent written and verbal communication skills Self-starter who can work cross-functionally with content, design, and marketing teams Prior experience with campaign /creator management in Creator economy /Influencer marketing Strong understanding of engagement drivers, social algorithms, and analytics tools.