Akasa Unitech

Role & responsibilities Conduct in-depth keyword research, competitor analysis, and SEO audits. Optimize website content, meta tags, image alt texts, and internal linking for better SERP visibility. Content generation to develop high-quality, SEO-optimized blogs, landing pages, and product pages. Monitor and improve website authority and backlink profile using white-hat SEO strategies. Track and report on key SEO metrics like traffic, rankings, impressions, and conversions. Stay up-to-date with Google algorithm changes and implement best practices accordingly. Develop and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertising. Manage social media accounts and create engaging content tailored to each platform. Monitor and analyze campaign performance using tools like Google Analytics and Facebook Insights. Manage and update website content through CMS platforms (e.g., WordPress). Preferred candidate profile Bachelors degree in Marketing, Communications, Business, or related field. 2 to 3 years of experience in digital marketing or related roles. Strong understanding of current online marketing concepts, strategies, and best practices. Proficiency in tools like Google Ads, Google Analytics, Facebook Business Manager, and email marketing platforms. Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz) is a plus. Basic knowledge of HTML/CSS and web analytics. Ability to manage multiple projects and meet deadlines.