AI GTM Marketer

Experience: 3-5 years

A Day in the Life

• Champion the use of AI across Xflow’s GTM functions – from marketing ops to sales enablement

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  Collaborate on paid ads and outbound campaigns – bringing AI-powered workflows to improve targeting, personalization, and reporting
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  Identify, test, and implement AI tools that boost efficiency and effectiveness in product marketing, content creation, campaign execution, and lead nurturing
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  Build and maintain dashboards that track key GTM metrics: ROAS, pipeline velocity, sales cycle length, campaign ROI, and more
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  Work cross-functionally with sales, account management, ops, and events to align GTM efforts
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  Run fast experiments to test AI-driven tactics, track outcomes, and scale what works
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  Support execution across outbound, paid ads, and GTM operations - this is a lean team, so you’ll wear many hats and act as a key generalist
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  Be the AI scout - continuously evaluate emerging tools to keep us ahead of the curve

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  Manage GTM budgets and tool subscriptions

Responsibilities

AI in GTM Execution:

• Leverage AI tools across GTM - from content production and ads management to outbound personalization and campaign automation

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  Set up and manage automations across lead scoring, nurturing, and routing

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  Use AI to improve segmentation, performance tracking, and predictive analytics in paid campaigns

Campaigns & Cross-Channel Ops:

• Collaborate with outbound and paid ads teams to launch high-converting campaigns

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  Help set up targeting logic, landing pages, creative testing, and budget allocation

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  Use AI to streamline campaign execution and post-campaign analysis

Experimentation & Growth:

• Create a quarterly roadmap of experiments with defined hypotheses, metrics, and outcomes

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  Run scrappy pilots using AI tools and automations to validate ideas and drive efficiency gains

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  Scale repeatable playbooks across the funnel

Reporting & Tooling:

• Own GTM dashboards and reporting for ROAS, CAC, pipeline health, attribution, and more

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  Manage integrations across CRMs, MAPs, analytics, and intent tools

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  Ensure data consistency and actionable reporting across marketing and sales

Generalist Support & Collaboration:

• Directly support the Head of Marketing across high-priority GTM initiatives - ready to jump in wherever needed: from launching a new email journey to helping close the loop on attribution or optimizing an ad campaign

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  Partner with sales, product marketing, and ops to align GTM priorities and drive business impact

Metrics You’ll Own

• GTM experiments launched and scaled

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  Efficiency metrics: ROAS, CAC, time-to-convert, cost per lead
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  Outbound and paid campaign performance: conversion rate, CTR, pipeline contribution

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  Tool adoption and automation coverage across GTM stack

Minimum Qualifications

• 3–5 years in Growth, or Marketing - ideally in a Founder’s Office role or as an early member of a founding marketing team

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  Demonstrated ability to operate independently in lean, high-ownership environments
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  Hands-on with tools like HubSpot, Salesforce, Clay, Zapier, Clearbit, Mutiny, and ad platforms
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  Extremely comfortable with metrics, reporting, and experimentation - we’re looking for someone who is able to memorise the marketing metrics!
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  Deep curiosity for AI and automation in GTM workflows

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  Fast execution, great documentation habits, and a get-things-done attitude