4.0 - 6.0 years

0 - 0 Lacs

Noida

Hybrid

Job Title: Product Marketing Manager Location: Bangalore Experience Level: Mid-Level (4-6 years) Job Type: Full-Time Role Purpose At HCLSoftware, we are looking for a dynamic and strategic Product Marketing Manager (PMM) to join our team. You will play a critical role in the success of our software product by shaping go-to-market strategies, crafting powerful messaging, and driving adoption among enterprise customers. This is an individual contributor role that blends strategic thinking with execution excellence, ideal for someone with a strong background in enterprise software, B2B SaaS. As a PMM at HCLSoftware, youll be the voice of the customer and the market , helping us stay ahead of trends and ensuring our products win in a competitive landscape. Key Responsibilities 1. Go-to-Market Strategy Own and execute end-to-end GTM strategies for new product launches, feature rollouts, and growth campaigns. Define audience segments, buyer personas, and value propositions in collaboration with product and sales teams. 2. Messaging & Positioning Develop differentiated messaging frameworks tailored for key personas and verticals. Create compelling product narratives that clearly articulate customer value and business impact. 3. Campaign Development Drive integrated marketing campaigns across digital, offline, and partner channels. Collaborate with branding, demand generation, and field marketing teams to support pipeline growth and customer engagement. 4. Sales Enablement Equip the sales team with enablement tools: pitch decks, product sheets, competitive battlecards, use cases, objection handlers, and ROI calculators. Conduct training sessions to ensure message alignment and consistent product storytelling. Identify and nurture customer champions to create case studies, testimonials, and video stories. Collaborate with customer success and product teams to drive product adoption and satisfaction. 5. Market & Competitive Intelligence Conduct ongoing market research, customer interviews, and competitive analysis to inform product direction and GTM decisions. Be the internal expert on market trends, customer pain points, and industry benchmarks. 6. Cross-Functional Leadership Act as the bridge between product, sales, marketing, and customer success to ensure alignment on objectives and execution. Influence the product roadmap by relaying market feedback and customer insights to product management. What Youll Bring 4–6 years of experience in product marketing, product strategy, or related functions in the enterprise software or SaaS space. Proven track record of leading successful product launches and GTM strategies. Deep understanding of B2B buyer journeys, complex sales cycles, and multi-stakeholder environments. Exceptional communication skills, both verbal and written. Analytical thinker who can use data to drive strategy, decisions, and insights. Ability to work independently in a fast-paced, agile environment while managing multiple priorities. Preferred Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus). Experience or knowledge in the aftermarket domain is considered a strong plus. Experience working with global teams and navigating enterprise customer ecosystems. Familiarity with tools such as Salesforce, HubSpot/Marketo and Tableau is desirable. Why Join HCLSoftware? Be part of a global technology powerhouse driving innovation in enterprise software. Collaborate with forward-thinking leaders and passionate colleagues. Enjoy a culture of ownership, creativity, and continuous learning. Influence the future of cutting-edge solutions that power thousands of enterprises.

Posted 1 month ago

Apply

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.