We are seeking a creative and results-driven Social Media Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing our social media strategies to increase brand awareness, engagement, and conversions across multiple platforms. Key Responsibilities: Develop and execute social media strategies aligned with business goals. Create engaging, high-quality content (posts, reels, stories, graphics, and videos) for platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. Manage social media accounts, ensuring consistent branding and messaging. Monitor trends, competitor activities, and industry updates to optimize campaigns. Plan and run paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.). Track, analyze, and report on key metrics (engagement, reach, conversions, ROI). Build and nurture online communities, responding to comments and messages. Collaborate with the marketing and design teams to align campaigns with overall brand strategy. Requirements :Proven work experience as a Social Media Marketer or similar role. Strong knowledge of major social media platforms, algorithms, and tools. Experience with paid advertising campaigns and analytics tools (Meta Ads Manager, Google Analytics, etc.). Excellent content creation, copywriting, and storytelling skills. Ability to analyze data, identify trends, and optimize campaigns for better results. Creativity, attention to detail, and strong communication skills. Preferred Skills :Basic graphic design and video editing knowledge (Canva, Adobe tools, CapCut, etc.). Familiarity with SEO, influencer marketing, and email marketing strategies.
Company Description At Adsult, we help brands attract, engage, and convert the right audience through tailored digital marketing strategies, including Social Media Marketing, Google & Meta Ads, SEO Optimization, Website Development, and Branding & Design. Whether you're a startup or an established brand, our goal is to deliver results, not just likes. Join us and explore how we can help your business grow digitally. Role Description This is a full-time on-site role located in Kolkata for a Videographer. The Videographer will be responsible for planning, shooting, and editing video content. Day-to-day tasks involve operating camera equipment, setting up lighting, and ensuring high-quality video production that aligns with the marketing strategy. The role will also include collaborating with team members to create engaging visual content for various digital platforms. Qualifications Experience in Video Production, Shooting Video, and Camera Operation Skilled in setting up and managing Lighting for video shoots Proficient in using and handling Camera equipment Strong attention to detail and ability to work collaboratively Relevant experience in digital content creation or marketing Bachelor's degree in Film, Media Studies, Visual Arts, or related field is a plus