Social Media Marketing Specialist
We are seeking a creative and results-driven Social Media Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing our social media strategies to increase brand awareness, engagement, and conversions across multiple platforms. Key Responsibilities: Develop and execute social media strategies aligned with business goals. Create engaging, high-quality content (posts, reels, stories, graphics, and videos) for platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. Manage social media accounts, ensuring consistent branding and messaging. Monitor trends, competitor activities, and industry updates to optimize campaigns. Plan and run paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.). Track, analyze, and report on key metrics (engagement, reach, conversions, ROI). Build and nurture online communities, responding to comments and messages. Collaborate with the marketing and design teams to align campaigns with overall brand strategy. Requirements :Proven work experience as a Social Media Marketer or similar role. Strong knowledge of major social media platforms, algorithms, and tools. Experience with paid advertising campaigns and analytics tools (Meta Ads Manager, Google Analytics, etc.). Excellent content creation, copywriting, and storytelling skills. Ability to analyze data, identify trends, and optimize campaigns for better results. Creativity, attention to detail, and strong communication skills. Preferred Skills :Basic graphic design and video editing knowledge (Canva, Adobe tools, CapCut, etc.). Familiarity with SEO, influencer marketing, and email marketing strategies.
