Adobe Marketo | 4-9 Years | Mumbai, Bangalore & Chennai

Capgemini

5 years

0 Lacs

Bengaluru Karnataka

Posted:6 months ago| Platform: SimplyHired logo

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Skills Required

Java JavaScript APIs Marketing HTML Analytics

Work Mode

On-site

Job Description

Job Description Strong knowledge on Marketo Administration - Ability to understand, implement solutions using Marketo - Munchkin tracking code and key settings. Ability to audit, better understanding of transactional vs promotional setup Good understanding of data, web-development - includes responsive web-pages, Email templates. Strong knowledge on JS and APIs Better understanding of analytics - Website Tracking, Multi-Channel Interactions, External Tracking setup etc Primary Skills: Strong knowledge on B2B and CRM integrations Understanding the client strategies and providing/suggesting the better/optimised solutions based on client requirements. Enables the solution to address the agreed business and technical requirements. Identify new opportunities and nurture the sales pipeline with the goal to accelerate qualified prospects and drive revenue Good knowledge on Nurture Programs, Lead Generations, Progressive Profiling, Lead Scoring strategies. Ability to suggest clients Understanding the B2C and B2B differences and ability to setup integrate multi-channel communications. Experience in both B2C and B2B marketing and will have at least 5+ years of hands-on experience building digital marketing programs that fuel a direct-to-consumer and business-to-business sales pipeline. Ability to guide/lead the team members or similar experience preferred Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies Works within the client's budget to produce effective promotional materials and advertising opportunities Establishes marketing tracking methods to help each client evaluate performance over time Good with either Java Scripting or Velocity Scripting, HTML/CSS Good to have End user training capability on Marketo or any similar marketing tools. Secondary Skills: Certifications - Marketo Certified Expert(or any similar certification - mandatory) Certifications - Marketo Certified Associate (optional/not mandate) Strong knowledge on B2 skillsets + addition to that strong knowledge on Events setup, running Webinars Strong knowledge on Subscription Centers - Managing preferences

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