Job
Description
Required Skills & Qualifications 10+ years of relevant experience working in digital marketing domain or related field with a strong business and strategy focus. Experience of leading strategy engagements in a top management consulting firm or digital agency with a good understanding of online marketing, tools, and related digital technologies preferably Email Campaigns and SMS / Push Notifications Demonstrable depth of industry expertise in at least one core vertical (e.g. retail, travel, financial services, media & entertainment), ideally multiple. Exceptional organizational, presentation, and communication skills- both verbal and written. Must be self-motivated, responsive, professional and dedicated to customer success. Build strong working relationships and close collaboration with rest of Adobe Delivery team & Partners maintaining the highest level of professionalism. MBA or equivalent advanced degree. Adobe Campaign Classic expertise will be added advantage Job Description Core Responsibilities: Strong executive presence and communication skills, ability to engage and inspire senior client executives and stakeholders. Lead and drive complex cross-functional teams towards clear, efficient, and accountable decision making and customer value delivery. Drive discovery, research, and analysis to identify business objectives, goals, KPIs to help define use cases around digital marketing. Synthesize client findings into presentations of strategic narratives and conclusions appropriate for all levels of client leadership. Product Specific Roles & Responsibilities Ideate use cases for Adobe Campaign Use case objectiveSegmentation Strategy Communication strategy Experience Strategy KPIs to be tracked Collaborate with the delivery team for effort estimations. Finalize use cases, access matrix, content hierarchy folder structure with country team Standardize Adobe Campaign Manager (ACM) processes like template creations, defining naming convention for each ACM attribute/entity etc. Handover use case to tech team for implementation and execution Measure values generated by use cases, perform benefit assessment and post assessment, get it validated with country teams Publish benefit assessment report for those use cases Collaborate with country team on roadmap planning and work on backlog Get signoff from country team on backlogs and handover to tech team for execution Create enablement plan and drive the same for country enablement About Virtusa Teamwork, quality of life, professional and personal development: values that Virtusa is proud to embody. When you join us, you join a team of 27,000 people globally that cares about your growth — one that seeks to provide you with exciting projects, opportunities and work with state of the art technologies throughout your career with us. Great minds, great potential: it all comes together at Virtusa. We value collaboration and the team environment of our company, and seek to provide great minds with a dynamic place to nurture new ideas and foster excellence. Virtusa was founded on principles of equal opportunity for all, and so does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
