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Accenture in India
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Adobe Analytics Consultants

Adobe Analytics Consultants

Accenture in India

5 - 9 years

0 Lacs

karnataka

Posted:1 week ago| Platform: Shine logo

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Skills Required

digital analytics google analytics data visualization tableau firebase tag management platforms api integration powerbi appsflyer ads data hub ad platform apis

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: As a Digital Analytics Platform Manager, your main responsibility will be to conduct user experience assessments on websites/apps, analyze digital analytics capabilities, and provide recommendations to optimize the analytics stack. You will be expected to gather business requirements, translate them into architectural designs, and guide teams in integrating analytics technologies into digital platforms. Key Responsibilities: - Conduct user experience assessments and optimize analytics stack. - Gather and translate business requirements into architectural designs. - Guide integration of analytics technologies into digital platforms. - Analyze integration aspects between analytics and allied systems. - Design digital analytics data inclusion for customer 360 view. - Understand customer journey and improve marketing initiatives. - Implement integrations and manage tags. - Convey impact of regulations like HIPPA, CCPA, GDPR. - Produce reports from databases and logs. - Implement analytics through tag management and visualization tools. - Integrate external data sources for unified customer view. Qualification Required: - Must have skills: Digital Analytics, Google Analytics, Tag Management Platforms (GTM, Launch, Tealium), API Integration, Data Visualization (Tableau, PowerBI) - Good to have skills: Firebase, Appsflyer, Ads Data Hub, Ad Platform APIs - Experience: 5+ years in digital analytics with focus on Google Analytics and Martech/Adtech stack integration - Educational Qualification: B.Tech/BE,

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