PRIMARY ROLE: Digital marketing Executive(COACHING /SOFTWARE/ HOSPITALITY) SECONDARY ROLE: Content writer and editing for Wealth coaching Category : Wealth coaching and software development Gender: Male or Female Candidate Job Type:Full time Previous Experience (optional) will be given preference in shortlisting: Content writing or Junior Journalist Research ( minimum 6 months and maximum 5 year experience) Job Location This role is based out of Kilpauk in Chennai and is for IMMEDIATE HIRE. Job Description We are seeking a creative and skilled Digital marketing expert who has a flare for Content Writing and editing, with a minimum of 1 years to 4 years of experience in content writing and editing. To develop training programs and to market the same in various social media platforms. Developing content by story telling and examples is a prerequisite, the content must have emotions included while story telling Training background and story telling previous experience will be an added advantage. Core Roles and Responsibilities : Social media posts planning and Approval for the Entire month and to monitor and optimize the campaigns. Coordinating with Agencies, clients and other teams. Staying up to date with the latest social media trends, tools, and best practices Increase likes & Followers for the campaign on Social Media platforms Would be Required to Handle Multiple Projects, Lead generation, for Coaching, Sofware, e Commerce and Real Estate clients. Fair understanding of Google Analytics and Facebook Business Analysis the lead flow coming from different sources, to get maximum walkins and conversions Handle and improve Online Reputation Management on multiple platforms (Facebook, Insta, LinkedIn, Youtube, twitter, Google Business Reviews) Must have 3-4 years of experience in Social Media Marketing, Content Creation and SEO, Expertise in Content Creation. Excellent knowledge of FB, Insta, Twitter & other social media trends. Ability to work independently and as part of a team. Experience in Influencer/Digital Marketing, Data Analysis skills Proven track record in campaign strategies Excellent interpersonal and relationship building skills Work experience with influencers on Instagram, YouTube, Snapchat, Twitter, and Facebook Energetic, Enthusiastic and self motivation Possess in-depth knowledge of the social media marketing industry Work in a competitive environment to meet deadlines. Ancillary Roles and Responsibilities : To create a Plan for the entire process of coaching from lead to closure and creating Training course materials and Power points presentations along with appointing the Interns for the company. To take responsibility to employee interns for content development. To develop content through Chat gpt and deep seek and jasper etc. To help write a book on wealth related matters and design the chapters and their details. To design multiple courses in different business categories for wealth coaching. Content creation and Promotions: To do digital strategic efforts and create an entire cycle for coaching business from content creation to promotions and take the efforts till revenue generation where ever required using platforms like meta, fb, whatsapp, insta, you tube etc. Research and organize sources of information based on questions and topic of the content To create short reels and promote the same. Candidate must have the process knowledge of marketing the content online. (from lead generation to closure for adding more clientele) To create Quality video content and promote in all the social media platforms. To help organise webinars and find leads onlinewhile promoting the teaser contents. A FLARE TO WORK IN AI RELATED PLATFORMS LIKE CHATGPT , PERPLEXITY, GOOLE GEMINI AND DEEPSEARCH etc To identify and list new topic for video and create questions in wealth coaching and money management arena. To work on content related to finance, Money ,budgeting, personal profiling, wealth coaching, software based contents, political content etc. A interest to read books and blogs on wealth and financial books and derive content based on some key elements. Written content Vs video matching to get the concept out neatly (to watch and cut the video clipping according to the content) Write well-researched and keyword-driven content to boost organic traffic through finance, investment related articles To be able to independently create content for a wide variety of topics based on case studies and white papers for podcasts, e-books, websites, blogs, social media, case studies, white papers, marketing collaterals, etc. Ensure consistency in writing style, fonts, images, and tone of content and emotional content. Ability to get examples for the content from books, online resources, case studies, video films or OTT series An immense degree of critical thinking and analysis is required before presenting content To independently create power points on the given topics. Write and edit various types of content, such as blog posts, articles, press releases, social media posts. To submit and promote PR related matters online thereby creating more awareness about the wealth coach efforts. Creativity and the ability to generate unique and engaging ideas. Strong attention to emotional details of the content and story telling and the ability to meet deadlines. Good understanding of SEO principles and techniques, hashtags to drive traffic organically in social media Candidate must have knowledge on how to create a book and create chapters and sub contents for the book To post and get interns if required after a certain period of time to take the efforts of the wealth coaching and other works forward. To work under time pressures whenever required. To Engage and add clients to the portfolio in the required category of works To physically meet clients when required for conducting offline seminars in schools, colleges, forums and community chambers as required. Please note when we ask you for your resume we would like you to send us a small workflow of on how you can help us in promotions , the process of generating leads by linking WhatsApp and meta platforms , how you can help in brand building for the wealth coaching training business ( you can send in a small flow of your thought process) Candidate Traits and Coordination To coordinate with online/ other vendors to create video and web content or any other social media content as per requirement. A spirit to work alone or as a team To derive new strategies to post content online To continuously engage in educating yourself online by following digital strategist one Insta and so on. Follow the influencers on social media and keep the updated trend of the wealth coaching and digital marketing strategies that is trending. Publish & Manage social media accounts. Create optimized, engaging title tags and meta descriptions to increase click-through rates. Create clear and innovative ad headlines and body copy. Produce high-quality blog posts on industry-relevant topics and address user queries in detail. Create, execute, and maintain a content calendar on weekly basis for development and postings. Setting a schedule and deriving and what content to be developed for the next level of seminars. Use story telling and emotion to bring content to life and motivate our readers subconciously to share our content. Optimize content for different formats (SEO, SEM, Social, blogs, infographics, etc.) for better consumption and readership. Passion for bringing a positive change in the world. Readiness to work in a low-pressure environment with high accountability, while ensuring timely delivery of content First timers can apply, experienced are also welcome. What we consider a plus: Qualification, Experience & additional Skills that are added advantage: Bachelor's degree in Technical Writing, Communication, or related field or a MBA in finance with content writing and editing experience A portfolio of previous work showcasing your writing abilities (can be got during the interview) Proven experience as a Content Writer, Copywriter, or similar role. Using image editing tools example Canva ,adobe,figma etc. Using tools such as Ideogram and chatgpt for image creation is an added advantage Bachelor's degree in English, Journalism, or a related field. Certified Courses in digital marketing. Familiarity with content management systems. Solid understanding of SEO principles and content optimization techniques. A strong portfolio showcasing published articles and writing styles. Conducting Online research on google wikipedia ,chat gpt The ability to put the right questions towards a healthy and progressive content writing in chat gpt on any given topic. Proficiency in MS Office and set the power point and use ofWord documents and excel as required. Excellent English writing and editing skills. Outstanding multi-tasking and communication skills. Willingness to travel if required (may be occasionally only, not required immediately though) Willingness to work with facilitators during stage shows/ webinars or seminars and set the platform as per our requirements. Candidate must have his or her own vehicle to travel.