Job Overview: We are seeking a dynamic and results-oriented leader to join us as AD / Director / VP - Business & Brand, focused on user engagement, marketing, and retention for our portfolio of reputable B2C clients. This is a high-impact leadership role designed for someone who can craft and own the vision, strategy, and execution roadmap for maximizing user engagement, improving key retention metrics, and building a loyal, thriving user community. As a senior leader, you will be responsible for building and scaling a centralized campaign operations team, managing multi-channel lifecycle campaigns, and ensuring seamless execution of all engagement initiatives. Your strategies will directly impact customer loyalty, lifetime value, and overall brand affinity. Key Responsibilities: - Define and execute the overall user engagement and retention strategy, aligning with business goals. - Lead and grow a centralized campaign operations team, ensuring timely and effective campaign execution. - Leverage data and insights to segment users, optimize touchpoints, and personalize communication across channels-email, push, in-app, and more. - Collaborate closely with product, brand, analytics, and CX teams to drive cohesive user experiences. - Continuously monitor engagement metrics, identify gaps, and implement strategies to drive improvement. - Build a strong feedback loop from users to inform product and marketing strategies. Requirements: - Minimum of 7 years' experience in user engagement, CRM, or retention roles within B2C product-based companies. - Proven track record of leading teams, owning KPIs, and delivering measurable results. - Strong analytical mindset, with a passion for data-led decision-making and user-centric thinking.
Job Overview: We are looking for a dynamic, strategic, and results-driven leader to take on the role of AD/Director/VP - Business & Brand, focusing on user engagement, marketing, and retention for our esteemed clients. This high-impact leadership role will define the vision, build scalable strategies, and lead execution to enhance customer lifecycle value across digital B2C products. You will be responsible for building and scaling a centralized campaign operations team, leading cross-functional collaboration to deliver personalized, timely, and data-driven engagement initiatives. Your work will directly influence retention metrics, user satisfaction, and brand loyalty, ultimately driving long-term growth and a vibrant customer community. Key Responsibilities: - Define and lead the vision and roadmap for user engagement and retention strategy across the customer lifecycle. - Own the planning, execution, and performance of marketing campaigns, CRM strategies, push notifications, emails, in-app messaging, and loyalty programs. - Build, mentor, and scale a high-performing campaign operations team, establishing best practices and workflows. - Leverage data analytics to identify user behaviors, segment audiences, and drive targeted marketing strategies. - Collaborate with Product, Analytics, Brand, and Customer Success teams to ensure cohesive communication and consistent brand messaging. - Foster and grow an active user community, encouraging long-term engagement and advocacy. Required Qualifications: - 8+ years of proven experience in user engagement, marketing, or retention roles within B2C product-based companies. - Strong leadership experience in managing teams and executing multi-channel campaigns at scale. - Data-driven mindset with a deep understanding of marketing automation tools, CRM platforms, and engagement metrics. - This is a rare opportunity to lead the engagement charter for high-growth digital brands and shape meaningful user journeys.