88GB

Company: 88GB Business Solutions ( https://88gb.in/ ) Job Title: Creative Strategist Performance Marketing Location: Bangalore (Work From Office) Experience: 1+ year Type: Full-Time Salary: Based on experience/skills (more information below) About the role We are looking for a Creative Strategist with a strong focus on performance marketing to join our growth team. Unlike a social media strategist, this role is centred on data-driven creative thinking for paid campaigns. Youll work closely with the performance marketing team to translate campaign insights into compelling ad ideas, messaging frameworks, and creative strategies that directly drive results on platforms like Google, Meta, YouTube, and Programmatic. If you enjoy combining creativity with numbers, and love turning insights into impactful campaigns, this is the role for you. Responsibilities Conceptualise ad strategies, hooks, messaging angles, and campaign ideas tailored for performance channels (Google, Meta, YouTube, Programmatic). Collaborate with media buyers, designers, and copywriters to deliver ad variations and test creative hypotheses. Analyse campaign performance (CTR, CPL, ROAS, CVR, etc.) and recommend creative directions for optimisation. Research competitors and industry trends to identify high-performing ad patterns. Maintain a strong pipeline of creative tests to continuously improve ad effectiveness. Balance brand consistency with performance-focused storytelling. Requirements 1+ year of experience in ideally performance marketing based creative strategy (not purely social media). But if you believe Strong understanding of digital advertising platforms (Meta Ads Manager, Google Ads, YouTube Ads, DSPs). Ability to interpret campaign performance data and convert insights into creative directions. Basic knowledge of ad copywriting, storyboarding, and visual storytelling for paid ads. Good communication and presentation skills. Comfortable in a fast-paced, test-and-learn environment . Bonus Points Experience running or contributing to A/B testing of creatives. Familiarity with consumer psychology and behavioural triggers in ads. Exposure to e-commerce, real estate, or D2C brands . Certifications in Google / Meta ads. Why join us Opportunity to shape performance-driven creative strategy that directly impacts business growth. Hands-on exposure to real campaigns across industries . A collaborative environment that values both creativity and data. Growth opportunities and the ability to upskill across creative and performance marketing. How to Apply Please share your resume and portfolio/creative samples at [HIDDEN TEXT]. Assignment link: https://docs.google.com/document/d/18RFQG38-V2c0QKdUQjV-L0fyNsSR2Q50bxlAiZM5bik/edittab=t.0#heading=h.f3uvwu1x2i7t Compensation The starting salary for this role is 3.6 LPA with potential for adjustment based on skills and experience. Were open to discussing expectations, so feel free to include yours when you apply. Show more Show less