Objectives of this role Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics Responsibilities Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets Required skills and qualifications Proven success in developing marketing plans and campaigns Excellent written and verbal communication skills Strong project management, multitasking, and decision-making skills Metrics-driven marketing mind with eye for creativity Experience with marketing automation and CRM tools Preferred skills and qualifications Bachelor’s degree (or equivalent) in marketing, business, or related field Proficiency with online marketing and social media strategy Proven success in designing interactive applications and networking platforms Willingness to travel Established contacts in media Job Type: Full-time Pay: ₹25,000.00 - ₹100,000.00 per month Benefits: Cell phone reimbursement Paid sick time Experience: total work: 1 year (Preferred) Marketing: 2 years (Preferred) Work Location: In person
As a Marketing Specialist at our company, you will play a crucial role in establishing positioning, identifying target audiences, and developing marketing plans with specific objectives across various channels and segments. Your responsibilities will include leading the execution of marketing programs from start to finish, analyzing customer insights and market trends to build successful strategies, and creating analytics reporting to extract key insights for future campaign development and go-to-market strategies. Additionally, you will partner with email, performance marketing, and web teams to design and evolve lead-nurturing tactics. Your key responsibilities will involve helping develop creative briefs, guiding creative direction for advertising and public-facing communications, conceptualizing and executing multichannel campaigns, managing content and updates for customer touch points, and gathering customer insights to increase conversions and generate more leads. You will also be responsible for tracking and analyzing the effectiveness of marketing initiatives and presenting ideas and deliverables to internal and external teams. To excel in this role, you should possess proven success in developing marketing plans and campaigns, excellent written and verbal communication skills, strong project management abilities, multitasking skills, and decision-making skills. A metrics-driven marketing approach with a creative eye is essential, along with experience in marketing automation and CRM tools. Preferred qualifications for this role include a Bachelor's degree in marketing, business, or a related field, proficiency in online marketing and social media strategy, success in designing interactive applications and networking platforms, willingness to travel, and established contacts in media. This is a full-time position with benefits including cell phone reimbursement and paid sick time. The work location is in person. Experience: - Total work: 1 year (Preferred) - Marketing: 2 years (Preferred),